CAMPAIGN MEDIA AWARDS 2003: Best Fashion, Beauty and Healthcare Campaign

WINNER Title: Bliss/Glow by J.Lo Promotion 2003 Publisher: Emap Advertising Youth Creative Solutions Media planner: Jo Barclay Media agency: OMD UK Media director: Dan Sinfield Client: Lancaster Group Brand/product: Glow by J.Lo

Bliss and Glow by J.Lo targeted teens by launching a nationwide competition for a school to win a US-style high school prom. Editorial covering the competition in Bliss magazine and online combined with advertising using sister Emap platforms including Smash Hits, Sneak, The Hits and Kiss 100 as well as SMS. More than 75,000 entries followed, and the event was covered by Smash Hits TV as well as regional press and radio.


Title: I Shagged

Media agency: Rocket

Media director: Danny Stickney

Creative agency: Minerva

Creative director: Stuart Gill

Account director: Jenny Digby

Client: Mates Condoms

Brand/product: Mates

Marketing directors: Remco Teulings and Katherine Govier

Mates turned media owner when it created the website in a bid to put its brand back into the heads of 16- to 19-year-old London males. The website contained a game, stories sent in by visitors, CCTV footage of people "in action" and a "Shags Reunited" section. Ambient media including "I shagged here" street and bar washroom teaser stickers ran before flyposters revealed the website address. Data from retailers suggests a 2O to 25 per cent uplift in sales.