Feature

Campaign Media Awards 2007: Best Financial, Corporate and Utilities Campaign

WINNER
Title: Egg
Media agency: MediaCom
Media directors: Chris Binns, Matt Buttrick, Alley Cooney
Media planners: Chris Binns, Matt Buttrick, Alley Cooney
Creative agency: n/s
Creative director: n/s
Account planner: n/s
Client: Egg
Brand: Financial
Marketing director: n/s
Media brand manager: n/s

Buying a first home can be stressful and difficult but also very exciting, and Egg wanted to get away from boring mortgage ads and position itself as the champion of all that's great about buying a new home. MediaCom teamed up with Channel 4, home of property gurus such as Sarah Beeney and Kevin McCloud, to produce a series of bespoke video content for Egg. Four films were produced that were promoted on the Channel 4 website, in the 4Homes magazine and through television announcements at the end of relevant home programming, with 125,000 potential homebuyers accessing the content.