Campaign Media Awards 2009: Best Retail and Home Shopping Campaign

WINNER
Title: Grazia Westfield
Media owner: Bauer Media
Media agency: Arena BLM
Creative solutions director: Lucy Wheeler
Managing director: David Davies
Creative director: n/s
Account director: n/s
Account planner: n/s
Client: Westfield
Brand/product: n/s
Group marketing manager: Victoria Walker
Event manager: Helen Scott

London's newest shopping centre, the Shepherd's Bush-based Westfield, approached Grazia magazine about creating a partnership between Westfield retailers, Grazia journalists and opinion formers and consumers who read the weekly fashion glossy. In a strategy that achieved significant coverage for Westfield, the Grazia editorial team relocated to the centre for a week, creating a special Grazia Live! edition of the magazine. Judges awarded gold to this campaign for its wholehearted commitment in moving 46 staff members, with phones, computers and a photographic studio, and the way it captured the imagination of the public. Westfield and its retailers were also thrilled with reaction, saying customers had loved the campaign.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content