Campaign Media Awards 2009: Finalists

ALCOHOLIC DRINKS
Title: Jacob's Creek: Our Favourite Place
Media owner: Bauer Media
Duration period: October 2008-December 2008
Media agency: Vizeum
Business director: Joe Evea
Head of business development/business development manager: Rebecca
Lisica
Heads of innovations: Colin Kennedy (now the editor of FHM), Dhiraj
Mukherjee
Project managers: Arianna Langford, Ruth Cuff
Client: Pernod Ricard
Brand/product: Jacob's Creek
Marketing director: Matt Bird

Title: John Smith's People's Darts
Media owner: Mirror Group Newspapers
Duration period: September 2008-January 2009
Senior account manager: Michael Willatt
Head of innovations: Keith Yonish
Head of business development: Mark Field
Account handler: Lucy Stanford
Client: Scottish & Newcastle
Brand/product: John Smith's
Marketing director: John Edwards
Media/brand manager: Gareth Turner (Scottish & Newcastle)

Title: Strongbow "Bowtime"
Media owner: talkSPORT
Duration period: 21 September 2008- 20 September 2009
Media agency: Starcom MediaVest Plus
Sponsorship and content manager: Jo Wilkinson
Sponsorship manager: Charlotte Pilkington
Client: Scottish & Newcastle
Brand/product: Strongbow
Marketing director: Sanjay Patel
Media/brand manager: Lucy Henderson

Title: Jack Daniel's Birthday Sessions
Duration period: 20 August 2008-9 October 2008
Media agency: UM
Media director: Adam Morton
Account directors/media planners: Christopher Dennis, Nick Thirsk
Client: Brown-Forman
Brand/product: Jack Daniel's
Marketing director: Philip Epps
Media/brand manager: Louise Snowball

Title: John Smith's People's Darts
Duration period: November 2008-January 2009
Media agency: MediaVest
Media director: Matt Lloyd
Account director/media planner: Gill Huber
Client: Scottish & Newcastle
Brand/product: John Smith's
Marketing director: Tom Gill

AUTOMOTIVE, AEROSPACE AND MARINE
Title: Vauxhall Tigra "Every Street's A Catwalk"
Duration period: January 2007-December 2009
Media agency: Carat
Sponsorship manager: Rowena Johnson
Account director/media planner: Helen Adcock
Creative agency: Lowe
Client: General Motors
Brand/product: Vauxhall Tigra
Marketing director: Shelley Perkins
Media/brand manager: Kathryn Gould

Title: Peugeot "You Create The Car"
Duration period: August 2008-December 2008
Media agency: OMD UK
Media director: Chrissie Deakin
Account directors/media planners: Tom Darlington, Garrett O'Reilly
Client: Peugeot
Brands/products 107, 207
Marketing director: Christian Stein
Media/brand manager: Helen Bradshaw

Title: Honda Do-er
Duration period: 4 April 2009
Media agency: Starcom
Media director: Jane Ollier
Account director/media planner: Bronwen Hole
Creative agency: Wieden & Kennedy
Creative directors: Kim Papworth, Tony Davidson
Account director: Ryan Fisher
Account planner: Paul Colman
Client: Honda
Brand/product: Insight
Marketing director: Ian Armstrong
Media/brand manager: Lee Anne Crossley

Title: Vauxhall Commercial Vehicles "Wheels Of Business"
Duration period: August 2007-May 2010
Media agency: Carat
Sponsorship manager: Rowena Johnson
Account manager/media planner: Anthony Woodward
Client: General Motors
Brand/product: Vauxhall Commercial Vehicles
Marketing director: Shelley Perkins
Media/brand manager: Simon Culley

FASHION, BEAUTY AND HEALTHCARE
Title: GSK Sensodyne Pronamel For Kids
Duration period: October 2008-December 2008
Media agency: MediaCom
Media director: Chris Binns
Account director/media planner: Asher Burrell
Creative agency: Grey
Creative director: Harry Shaw
Account director: Hugo Feiler
Account planner: Joanne Gorman
Client: GlaxoSmithKline
Brand/product: Sensodyne Pronamel for Kids
Marketing director: Carol-Ann Stewart
Media/brand manager: Carolin Knottenbold

Title: Puma Football Superstars
Duration period: November 2008-June 2009
Media agency: ZenithOptimedia
Media director: Kay Tasker
Account director/media planner: Simon Jansen
Client: Puma
Brand/product: v1.08 Football Boot
Marketing director: Roger Harrison
Media/brand manager: Jimmy Galustian

Title: Littlewoods "Trinny And Susannah"'
Media agency: Carat
Media director: Joe Molony
Account director/media planner: Dave Pascoe
Creative agency: WCRS
Creative director: Leon Jaune
Account planner: Liz Wolstenholme
Client: Shop Direct Group
Brand/product: Littlewoods
Marketing director: Alison Broadhurst
Media/brand managers: Andrew Roscoe, Vicky Betts

Title: Through Fresh Eyes
Duration period: 1 November 2008-1 January 2009
Media agency: Mediaedge:cia
Media director: Kevin Ayadassen
Client: Specsavers
Brand/product: Digital Mirror
Marketing director: Richard Holmes
Media/brand manager: Tim Orton

FINANCIAL, CORPORATE & UTILITIES
Title: UPS Local Business Awards
Duration period: 29 September 2008- 7 December 2008
Media agency: UM
Media director: Rory Behrman
Account director/media planner: Amanda Barrett
Creative agency: Canvas (Global Radio)
Creative director: Jo McCrostie
Account director: Denise Short
Account planner: Luke Bennett
Client: UPS
Brand/product: Widget
Marketing director: Nick Basford
Media/brand manager: Sarah Bell

Title: Not All ETFs Are Created Equal
Duration period: September 2008-October 2008
Media agency: MPG
Media director: Kate Cox
Account director/media planner: James Boulton
Creative agency: Leo Burnett ARC
Creative director: Julian Ashley
Account director: Rupert Chandler
Account planner: Kate Irish
Client: iShares
Brand/product: ETFs
Marketing director: Ian Marsh
Media/brand manager: Simon Wickham

Title: NatWest Teens Adapt
Company MediaCom
Duration period: July 2008-September 2008
Media director: Matt McNeil
Account director/media planner: Moira Francis
Creative agency: M&C Saatchi
Client: NatWest
Brand/product: Teens Adapt Card
Marketing director: Richard Taylor
Media/brand manager: Rebecca Burt

Title: The Krypton Factor
Duration period: November 2008-April 2009
Media agency: Drum PHD
Media director: Joanna Williams
Account director/media planner: Dan Hosford
Creative agency: Drum PHD
Creative director: Simon Wells
Account director: Ben Kerr
Account planner: Jo Thompson
Client: Sage
Brand/product: Sage
Marketing director: Joanna Elliot

GROCERY, SOFT DRINKS & HOUSEHOLD
Title: Galaxy Reading
Duration period: March 2009-May 2009
Media agency: MediaCom
Media director: Andy Walsh
Account directors/media planners: Oliver Seares, Simone Galletly
Creative agency: TBWA
Account director: Emma Massey
Account planner: David Frymann
Client: Mars Chocolate
Brand/product: Galaxy
Marketing director: Angela Wilmott
Media/brand manager: Sarah Mellor

Title: Benecol Communications Strategy
Media agency: Carat
Media director: Helen Adcock
Account director/media planner: Helen Adcock
Creative agency: Miles Calcraft Briginshaw Duffy
Creative director: Danny Brooke-Taylor
Account planners: Sharon Powell, Charlie Byron
Client: McNeil Nutritionals, Johnson & Johnson
Brand/product: Benecol
Marketing director: Esther Van Onselen

Title: Summer Wedges
Duration period: June 2008-August 2008
Media agency: PHD
Business director: Sean Meikle
Media group manager: Simon Harwood
Creative agency: Beattie McGuinness Bungay
Creative director: Trevor Beattie
Account director: James Denton-Clarke
Account planner: Steve Hopkins
Client: McCain
Brand/product: Summer Wedges
Marketing director: Helen Priestly
Media/brand manager: Mark Hodge

Title: Eyebrows
Duration period: January 2008-March 2008
Media agency: PHD
Business director: Charlotte Taylor
Account director/media planner: Sara Kootbaully
Creative agency: Fallon
Creative director: Richard Furnace
Account director: Alex Best
Account planner: Natalie Clarke
Client: Cadbury
Brand/product: Dairy Milk
Marketing director: Phil Rumbol
Media/brand manager: Lucy Evans

Title: Ella's Kitchen
Media owner: Viacom Brand Solutions
Duration period: July 2008-June 2009
Business director: Damon Lafford
Head of business development/business development manager: Mike Barrett
Project manager: James Mead
Sponsorship manager: Zoe Blackmore
Brand/product: Ella's Kitchen
Marketing director: Nicole McDonnell

IT & CONSUMER DURABLES
Title: O2 Family Interactive 3D Cinema
Duration period: July 2009-October 2009
Media agency: ZenithOptimedia
Media director: Hamid Habib
Account director/media planner: Nicola Davey
Creative agency: VCCP
Account director: Matt Rantell
Account planner: Hannah Jackson
Client: O2
Brands/products: O2 Family Joggler, Bolt On
Marketing director: Will Kemble-Clarkson
Media/brand manager: Liz Ward

Title: The Orange DNA List
Media owner: Global Radio
Duration period: 10 September 2008- 7 December 2008
Media agency: Initiative
Head of radio: Jonathan Barrowman
Business manager: Katie Skelton
Client: Orange
Brand/product: Orange Mobile

Title: Intel 24hr Challenge
Duration period: 16 July 2008-17 July 2008
Media agency: UM
Media director: Sarah Doughty
Account director/media planner: Sophia Durrani
Creative agency: McCann Erickson
Creative director: Simon Sikorski
Client: Intel
Brand/product: Centrino 2
Marketing director: Simon Shipley

Title: O2 Academies Skins
Duration period: January 2009-August 2009
Media agency: ZenithOptimedia
Media director: Hamid Habib
Account director: Hannah Lury
Creative agency: VCCP
Creative director: Darren Bailes
Client: O2
Brand/product: O2 Academies
Media/brand manager: Ed Pellew

MEDIA & ENTERTAINMENT
Title: The Sun Auction for Heroes
Duration period: 6 April 2009-4 May 2009
Media agency: i-level
Media director: Jo Mackenzie
Account director/media planner: Matthew Mint
Creative agency: Glue London
Creative director: Jonny Spindler
Account director: Danny Sullivan
Client: News International
Brand/product: The Sun
Marketing director: Ben Hughes
Media/brand manager: Phil Mitchelson

Title: The Curious Case Of Benjamin Button on Absolute Radio
Media owner: Absolute Radio
Duration period: 2 February 2009-6 February 2009
Media agency: PHD
Business director: Matt Sanders
Head of business development/business development manager: Tracy Stanton
Project manager: Emma Smyth
Client: Warner Bros
Brand/product: The Curious Case Of Benjamin Button film release
Marketing director: Tom Grievson

Title: The Curious Case Of Benjamin Button
Duration period: 1 February 2009-6 February 2009
Media agency: PHD
Business director: Matt Sanders
Media director: Ellie Roberts
Client: Warner Bros
Brand/product: The Curious Case Of Benjamin Button
Marketing director: Ashley Wirisina
Media/brand manager: Danni Murray

Title: Virgin Media Shorts
Duration period: April 2008-ongoing
Media agencies: Goodstuff Communications, Manning Gottlieb OMD
Media director: Paul Gayfer (Goodstuff strategy director)
Account director/media planner: Sarah Whitehead (Manning Gottlieb OMD
account director)
Creative agencies Devilfish, Virgin Media In-House Brand & Creative
Creative directors: Richard Holman (Devilfish executive creative
director), James Eccleston (Virgin Media senior designer)
Account director: Kate Bush (Devilfish account director)
Client: Virgin Media
Brand/product: Virgin Media
Marketing director: Ashley Stockwell (executive director, brand and
marketing)
Media/brand manager: Julian Hawkins (Virgin Media media manager)

PUBLIC SECTOR & CHARITIES
Title: Don't Let Your Friendship Die On The Road
Duration period: 29 May 2009-30 June 2009
Media agency: Mediaedge:cia
Media director: Dan Friel
Account director/media planner: Lisa Inglis
Creative agencies: Creative Solutions, M&C Saatchi
Account planner: Cressida O'Shea
Client: Transport for London
Brand/product: Teen Road Safety
Marketing director: Nigel Marson
Media/brand manager: Miranda Leedham

Title: The Sun Auction For Heroes
Duration period: 6 April 2009-4 May 2009
Media agency: i-level
Media director: Jo Mackenzie
Account director/media planner: Matthew Mint
Creative agency: Glue London
Creative director: Jonny Spindler
Account director: Danny Sullivan
Client: News International
Brand/product: The Sun
Marketing director: Ben Hughes
Media/brand manager: Phil Mitchelson

Title: Watch Your Own Heart Attack
Duration period: July 2008August 2008
Media agency: PHD
Business director: Sean Meikle
Media group manager: Nadia Al Izzi
Creative agency: Grey London
Creative director: Jon Williams
Account director: Lee Simpson
Account planner: Nick Hirst
Client: British Heart Foundation
Brand/product: Chest Pains
Marketing director: Nick Radmore

Title: Yoobot
Duration period: November 2008-January 2009
Media agency: PHD
Business director: Sean Meikle
Media manager: Suneil Saraf
Creative agency: Grey London
Creative director: Jon Williams
Account director: Lee Simpson
Account planner: Peter Zezulka
Client: British Heart Foundation
Brand/product: Food4Thought
Marketing director: Nick Radmore

RETAIL & HOME SHOPPING
Title: HMV - A Destination For Inspiration
Duration period: 2008-2009
Media agency: OMD UK
Media director: Graeme Adams
Account director/media planner: Simon Taylor
Client: HMV
Brands/products: HMV stores, HMV.com
Marketing director: Graham Sim
Media/brand manager: Duncan Grant

Title: Morrisons "£5 Off Coupon" Poster
Duration period: 16 May 2009-24 May 2009
Media agency: Mediaedge:cia
Media director: Anna Hancock
Account director/media planner: John Paul Cadman
Creative agency: Delaney Lund Knox Warren
Creative directors: George Prest (executive creative director), Frank
Houston, John Sutcliffe
Account directors: Richard Warren, Alex Kuropatwa
Account planner: Sandya Piyasena
Client: WM Morrison Supermarkets
Brand/product: Morrisons
Marketing director: Michael Bates

Title: Tesco's Outdoor Revolution
Duration period: November 2008-December 2008
Media agency: Initiative
Media director: Danny Donovan
Account director/media planner: Danny Donovan
Creative agency: The Red Brick Road
Creative director: Paul Weinberger
Account director: Karen Buchanan
Account planner: Nicole Frost
Client: Tesco
Brand/product: Tesco Stores
Marketing director: Carolyn Bradley
Media/brand manager: Abi Robins

Title: Littlewoods "Trinny And Susannah"
Media agency: Carat
Media director: Joe Molony
Account director/media planner: Dave Pascoe
Creative agency: WCRS
Creative director: Leon Jaune
Account planner: Liz Wolstenholme
Client: Shop Direct Group
Brand/product: Littlewoods
Marketing director: Alison Broadhurst
Media/brand managers: Andrew Roscoe Vicky Betts

BEST TOTAL COMMUNICATIONS PROGRAMME
Title: Windows "I'm A PC"
Duration period: 11 October 2008- 31 December 2008
Media agency: UM
Media director: Deborah Mackay
Account director/media planner: Sophia Durrani
Creative agency: Crispin Porter & Bogusky
Account director: Elizabeth Harper
Client: Microsoft
Brand/product: Windows
Marketing director: Alison Masters
Media/brand manager: Allister Frost

Title: Generation Green Launch
Media agency: Carat
Media director: Richard Morris
Account directors/media planners: Rachel McGrath, Jon Pile, Rachael Lake
Creative agencies CHI & Partners, OgilvyOne, LBi
Creative directors: Katy Davis (CHI & Partners), Marelize Ellis
(OgilvyOne), Jo Simmonds (LBi)
Account planners: Dan Russell (CHI & Partners), Marelize Ellis
(OgilvyOne), Zayna Fahy (LBi)
Client: British Gas
Brand/product: Generation Green
Marketing director: Rick Vlemmiks
Media/brand manager: Andrew Hogan

Title: Good News Stories
Media agency: Carat
Media director: Richard Morris
Account directors/media planners: Rachel McGrath, Jon Pile, Rachael Lake
Creative agency: OgilvyOne
Creative director: Will Hawkins
Account planner: Alisa Davis
Client: British Gas
Brand/product: British Gas
Marketing director: Rick Vlemmicks
Media/brand managers: Andrew Hogan, Nicola Prehn

Title: T-Mobile Dance
Duration period: January 2009-April 2009
Media agency: MediaCom
Media director: Anna Berry
Account director/media planner: Stephen Ward
Creative agency: Saatchi & Saatchi
Creative directors: Kate Stanners, Paul Silburn
Account director: Sally Beerworth
Account planner: Gareth Ellis
Client: T-Mobile
Brand/product: T-Mobile
Marketing director: Srini Gopalan
Media/brand managers: Sam Taylor, Kelly Engstrom

Title: Let's Grow
Duration period: 1 September 2008- 1 November 2008
Media agency: Mediaedge:cia
Media director: Sarah Heyworth
Account director/media planner: Ann Wixley
Creative agency: Delaney Lund Knox Warren
Creative director: Richard Warren
Account planner: Sandya Piyasena
Client: Morrisons
Brand/product: Let's Grow
Marketing director: Michael Bates

TRAVEL & LEISURE
Title: Tourism Australia Youth Advocacy
Media agency: Carat
Media director: Naomi Lopez
Account directors/media planners: Tim Lawrence, Edward Bray
Creative agency: DDB
Creative director: Mat Thomas
Client: Tourism Australia
Brand/product: Youth Advocacy
Marketing director: Alasdair Farrimond
Media/brand manager: Kirsten Webber

Title: Good Stuff Launch For Lastminute.com
Duration period: January 2009-March 2009
Media agency: Manning Gottlieb OMD
Media director: Claire Marker
Account director/media planner: Chloe Howard
Creative agency: Karmarama
Creative director: Caroline Pay
Account director: Hilary Cootes
Client: Lastminute.com
Brand/product: Holidays and Leisure
Marketing director: Robert Moss

Title: BA Travellers Tales
Media owner: Global Radio
Duration period: 22 February 2009-17 May 2009
Media agency: ZenithOptimedia
Business director: Darren Guy (ZenithOptimedia)
Account director/media planner: Alice Lee Smith (ZenithOptimedia)
Global radio business manager: Dan Conneally
Client: British Airways
Brand/product: British Airways

Title: Most Wanted
Duration period: April 2008-October 2008
Media agency: Mindshare
Media director: Nick Ashley
Account directors/media planners: Tim Mitchell, Johan Hargreaves
Creative agencies: Wieden & Kennedy, AKQA
Account directors: Karrelle Dixon (Wieden & Kennedy), Gareth Nettleton
(AKQA)
Account planners Alex Rogers (Wieden & Kennedy), Rory Patience (AKQA)
Client: Nike
Brand/product: Football
Head of brand communications: Ed Elworthy
Media/brand manager: Sion Portman

Title: Show Your Five
Duration period: February 2009-May 2009
Media agency: Mindshare
Account directors/media planners: Tim Mitchell, Johan Hargreaves, Mark
Rose
Creative agencies: Wieden & Kennedy, AKQA
Account directors: Karrelle Dixon (Wieden & Kennedy), Gareth Nettleton
(AKQA)
Account planners Alex Rogers (Wieden & Kennedy), Rory Patience (AKQA)
Client: Nike
Brand/product: Football
Media/brand manager: Simon Owen

BEST USE OF RESEARCH
Title: School Children's Attitude Monitor
Duration period: December 1996-ongoing
Media agency: MediaCom
Media director: Frances Oppenheim
Account directors/media planners: Laura Bebbington, Sarah Jones, Hannah
Davies

Title: ITV Econometric Model
Duration period: n/s
Media agency: Mindshare
Media director: Simeon Duckworth
Account directors/media planners: Neil Charles, Zoe Richards, Tim
Fisher, Mark Bulling
Client: ITV
Brand/product: ITV
Marketing director: David Pemsel
Media owner: RadioGauge
Company: Radio Advertising Bureau
Duration period: January 2008-ongoing

Title: aeon: Making Online Display Work Harder
Media agency: Carat
Account director/media planner: Jonny Protheroe

Topics