The £23 million-plus worth of net revenue generated through cross-media deals in the year to July is testament to Global Radio's success at expanding its offering beyond radio and making itself a more potent competitor for the budgets of other media.
Global has gone out of its way to provide content-led and results-driven cross-media solutions for clients that can be shared, picked up on and integrated into other media.
One initiative was for Schwarzkopf’s Live Color XXL; Global brokered a deal that saw the X Factor winner Little Mix becoming the brand’s ambassadors. Another was for Bulmers that promoted the cider as the "first pint of choice" at the weekend. Global’s social listening tools were used to target Bulmers’ audience with appropriate content at the right time.