Campaign Media Awards 2013: Radio Sales Team of the Year

Campaign Media Awards 2013: Radio Sales Team of the Year

Absolute Radio

Absolute Radio stands out because of the way it adapted its strategy and made innovation a top priority in what has been a tough year for the medium.

Having to compete against all media platforms rather than just rival radio groups, the Absolute team was spurred to think differently and develop a partnerships team focused on delivering the integrated ideas that agencies and clients have come to expect.

The team’s strategy has been defined by clients looking to measure campaign success by content creation, with sponsorships becoming reciprocal collaborations.

This has helped the company’s digital and non-spot business grow. Revenues from sponsorship are up 33 per cent – compared with an overall market rise of 5 per cent – while in-stream revenues have risen 27 per cent year on year.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI 

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now