The aim of the Campaign Media Awards is to inspire and reward
excellence in media thinking and promote the craft of media.
Crucial to judging where media makes a genuine difference is a limit of
500 words on the first-stage written entry submission. The hope is by
setting this limit the judges will be deciding upon the merits of the
idea, not the process by which the execution was achieved.
(Shortlisted entrants may have the opportunity - if required by the jury
- to submit further material ahead of the final judging day.)
After consultation with leading media practitioners, the categories are
Best sponsorship (event, media or both)
Best one-off stunt (in whichever medium or media)
Best use of outdoor as the principal medium
Best use of radio as the principal medium
Best use of press as the principal medium
Best use of TV or cinema as the principal medium (or media)
Best use of new media as the principal medium
Best use of mixed media (combining at least two of the other
Best international campaign (featuring the UK and at least two other
The judges, chaired by John Perriss, chairman of Zenith Worldwide, will
decide on an overall best media campaign of the year award to go to
either a single medium or mixed-media winner. The winner will, by
definition, have won at least one of the above categories.
The judges will also award a media owner of the year and media client of
the year, judging from a shortlist to be nominated by Campaign. The
shortlists will be known ahead of the night.
Campaign will announce its own media agency of the year winner on the
night, judged, as ever, by Campaign staff. The shortlisted agencies will
be known in advance.
The deadline for entries is 14 August 1998 and the awards will take
place on 23 November 1998 at the Park Lane Hotel, London. Entry kits
will be mailed to agencies next week. For further information, please
contact Helen Thomas on 0171-413 4391.
Editor’s comment, p47
WHAT THE INDUSTRY THINKS.
The Campaign Media Awards came about as a result of approaches from key
players within the media community, several of whom noted it was
’bizarre’ that Campaign did not run such a scheme already.
The overall structure of the awards was created after consultation with
some of the major figures in the business. All were keen to stress the
importance of judging ideas and keeping the awards simple.
Mike Elms, the CIA Medianetwork chief executive, said:
’Campaign is the sector-leading paper. It’s very much at the heart of
media and advertising affairs. With media demonstrably able to make a
difference to clients’ marketing and business, the awards should be at
the heart of the business. It’s always been a matter of amazement that
Campaign hasn’t had them before.’
Colin Gottlieb, the co-founder of Manning Gottlieb Media, commented:
’Media is at the heart of advertising. Campaign is the journal of the
industry. The awards initiative is the ultimate recognition of the role
media plays in the delivery of clearly crafted communications.’
Graham Bednash, the co-founder of Michaelides & Bednash (Campaign’s
media agency of the year), said:
’It’s a brilliant idea and it’s right that Campaign is continuing to
raise the status of media. The awards are important because Campaign has
the power to reframe the way the industry sees media’s changing role in
the communications business.’
Jonathan Durden, the New PHD co-founder, said:
’This is an endorsement of the industry growing up, that media is at the
centre of things. It’s recognition that creativity and ideas are what
media’s all about. Campaign is the quality benchmark for our whole
industry, covering the world from a much broader perspective. Campaign
does awards best, and always has done.’
Christine Walker, the founder of Walker Media and former chief executive
of Zenith Media, commented:
’This is good for the industry. Anything that raises the status of media
ideas is to be welcomed. Campaign can raise the game and make media
awards more worthy and sexy.’