CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Financial and Corporate Campaign - Skandia

MPG suggested a personalised coverwrap for Skandia on the cover of Investment Week so it would reach its target audience of independent financial advisers.

The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand messaging.

UBS

Following UBS's sponsorship of the Swiss Challenger team for the 2002 America's Cup, Starcom Motive advised that sailing offered greater potential than advertising imagery. Starcom Motive secured an integrated deal with CNN International and the Inside Sailing package was born. This includes a monthly TV programme, a channel on cnn.com and exclusive sponsorship of key sailing events up to and including the 2003 America's Cup. A Continental Research survey revealed that, of those aware of Inside Sailing, 35 per cent identified UBS as the sponsor and the website has 100,000 unique users.

WINNER

TITLE: Skandia personalised coverwrap

MEDIA AGENCY: Media Planning Group

MEDIA DIRECTOR: Alan Levy

MEDIA PLANNER: Rachel Jones

CREATIVE AGENCY: The Marketing Store

CREATIVE DIRECTOR: Shelford Chandler

ACCOUNT DIRECTOR: Mark Brown

ACCOUNT PLANNER: Ollie Meats

CLIENT: Skandia

BRAND/PRODUCT: Fund Hypermarket

MARKETING DIRECTOR: Andre Oszmann

MEDIA/BRAND MANAGER: Jo Gilbey

COMMENDATION

TITLE: UBS Inside Sailing

MEDIA AGENCY: Starcom Motive

MEDIA DIRECTOR: Ian Clarke

ACCOUNT DIRECTOR/MEDIA PLANNER: Peter Colvin

CLIENT: UBS Financial Services Group

BRAND/PRODUCT: UBS

MARKETING DIRECTOR: Ralph Schoen

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