The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand messaging.
UBS
Following UBS's sponsorship of the Swiss Challenger team for the 2002 America's Cup, Starcom Motive advised that sailing offered greater potential than advertising imagery. Starcom Motive secured an integrated deal with CNN International and the Inside Sailing package was born. This includes a monthly TV programme, a channel on cnn.com and exclusive sponsorship of key sailing events up to and including the 2003 America's Cup. A Continental Research survey revealed that, of those aware of Inside Sailing, 35 per cent identified UBS as the sponsor and the website has 100,000 unique users.
WINNER
TITLE: Skandia personalised coverwrap
MEDIA AGENCY: Media Planning Group
MEDIA DIRECTOR: Alan Levy
MEDIA PLANNER: Rachel Jones
CREATIVE AGENCY: The Marketing Store
CREATIVE DIRECTOR: Shelford Chandler
ACCOUNT DIRECTOR: Mark Brown
ACCOUNT PLANNER: Ollie Meats
CLIENT: Skandia
BRAND/PRODUCT: Fund Hypermarket
MARKETING DIRECTOR: Andre Oszmann
MEDIA/BRAND MANAGER: Jo Gilbey
COMMENDATION
TITLE: UBS Inside Sailing
MEDIA AGENCY: Starcom Motive
MEDIA DIRECTOR: Ian Clarke
ACCOUNT DIRECTOR/MEDIA PLANNER: Peter Colvin
CLIENT: UBS Financial Services Group
BRAND/PRODUCT: UBS
MARKETING DIRECTOR: Ralph Schoen
