According to estimates, more than 4.5 million people visited the street exhibition over three weeks - more than 20 times the number which visited the Tate Warhol exhibition. These results exceeded Channel 4's initial expectations of the campaign.
WINNER
TITLE: Channel 4 Andy Warhol
MEDIA AGENCY: Michaelides & Bednash
ACCOUNT DIRECTOR/MEDIA PLANNERS: Matt Andrews, Jason Gonsalves
CREATIVE AGENCIES: Michaelides & Bednash, Foundation 33
CLIENT: Channel 4
PRODUCT: Andy Warhol series
MARKETING DIRECTORS: Polly Cochrane, Bill Griffin
MEDIA/BRAND MANAGERS: Nick Stringer, Sophie Rouse
