Campaign names Global Agency of the Year winners

UK-based winners include Amplify, R/GA London, Croud and PHD’s Philippa Brown.

R/GA: shop named Campaign’s Digital Innovation Agency of the Year
R/GA: shop named Campaign’s Digital Innovation Agency of the Year

UK shops have won a number of categories in the global 2020 Campaign Agency of the Year Awards.

R/GA London has been named Campaign’s Digital Innovation Agency of the Year, fending off competition from MediaMonks, Verticurl and We Are Social. 

Croud added the global Performance Marketing Agency of the Year title to its UK victory in the same category after demonstrating a creative use of technology and audience selection tools.

Brand Experience Agency of the Year went to Amplify, which also won the category in the UK. Judges commended Amplify’s new business record, its talent initiatives and its industry leadership. Jonathan Emmins, founder at Amplify, was also shortlisted for Agency Leader.

Campaign named Philippa Brown, worldwide chief executive officer of PHD, Agency Leader of the Year.

UM won Global Media Agency of the Year and FleishmanHillard won PR Agency of the Year.

Gideon Spanier, UK editor-in-chief at Campaign, said: "The Campaign Global Agency of the Year Awards are an important benchmark of excellence for national and international agencies and, after this pandemic year, all our winners deserve special credit for their dedication, resilience and ingenuity.

"It has been cheering to see in the award entries how the agency sector has coped and adapted better than many expected a year ago at the start of the virus crisis."

Special Group, which has offices in Australia, New Zealand and the United States, claimed the coveted Creative Agency of the Year prize. The shop beat Adam & Eve/DDB, BBH Singapore, Mother and The Brooklyn Brothers in the hotly contested category.

Special Group also won Independent Agency of the Year.

Mindshare emerged victorious in Global Network of the Year ahead of sister media network MediaCom, TBWA\Worldwide, VMLY&R and Zenith.

Judges said the WPP media network demonstrated “outstanding performance” in new business, “creative excellence” and took “inclusion to another level”.

All the winners are available in a special booklet to celebrate the awards.

Now in their second year, the global awards are judged by a panel of global and regional chief marketing officers.

Winners of the media, creative and digital network categories in Campaign's regional Agency of the Year schemes in Asia-Pacific, the US and UK are automatically put through to the awards but other networks can enter too. 

In 2020 Wieden & Kennedy US became Campaign’s inaugural Global Creative Agency of the Year. 

Full list of the 2020 Agency of the Year Global Awards

Agency winners and finalists

Brand Experience Agency

Winner: Amplify

Finalist: Smyle

Creative Agency

Winner: Special Group 

Adam & Eve/DDB
BBH Singapore
The Brooklyn Brothers


Winner: Half Rhino

Digital Innovation Agency

Winner: R/GA London

We Are Social

Independent Agency

Winner: Special Group 

Lightning Orchard
We Are Pi

In-house Agency

Winner: U-Studio for Unilever

Finalist: Creative X

Media Agency

Winner: UM 

Finalist: Dentsu X

Performance Marketing Agency

Winner: Croud

PR Agency

Winner: FleishmanHillard

Red Havas
Hill & Knowlton Strategies
Prixm | IdeasXMachina Group of Hakuhodo
Sunny Side Up Group

People winners and finalists

Account Leader

Winner: Edge "Eggsy" Montero, managing director, IdeasXMachina Group of Hakuhodo

Agency Leader

Winner: Philippa Brown, worldwide chief executive officer, PHD

Third Domingo, chief executive officer, IdeasXMachina Group of Hakuhodo
Jonathan Emmins, founder, Amplify
Sunil John, president, Middle East of BCW and founder, ASDA'A BCW
Eileen Kiernan, global chief executive officer, UM

Strategic Planning Leader

Winner: Jade "Jedd" Ilagan, research and strategy director, IdeasXMachina Group of Hakuhodo

Talent Management Person / Team

Winner: IdeasXMachina Group of Hakuhodo

Global Diversity and Inclusion Initiative

Winner: We Are Social

Best Place to Work: Individual Shop

Winner: IdeasXMachina Group of Hakuhodo

Network Winners and Finalists

Best of the Best: Creative Network

Winner: VLMY&R US

McCann Worldgroup Europe

Best of the Best: Digital Network



Best of the Best: Media Network

Winner: UM APAC

Digitas US

Global Network

Winner: Mindshare



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content