Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

PHD's global chief executive Mike Cooper and Mother London's joint head of strategy Chris Gallery join Campaign's global editor-in-chief Claire Beale and news editor Omar Oakes for this week's newscast.

Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic, and Mark Zuckerberg's trip to Europe

Cooper admitted to having spent the previous evening celebrating PHD’s success in capturing HSBC’s £300m global media business, but why did the bank choose them over the 13-year incumbent PHD?

Accenture Interactive continues to dominate the news; the panel discuss whether its move into programmatic media is a game-changer, while Gallery gave his perspective on the company’s "cagency" model which captured the industry’s attention last week.


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