Simon Gwynn is joined by Caroline Foster Kenny, global chief client officer at Wunderman Thompson; Ed Palmer, managing director at St Luke’s, and co-chair of the IPA Client Relationship Group; and Ben Caulfield, head of mothering at Mother, to talk about the recent IPA report on The Future of Account Management.
1:00 - Intros
6:00 - What is in the IPA report?
8:00 - Is this really an issue of good versus bad account management?
11:45 - What skills need to be encouraged in account handlers?
17:00 - Does account management need to be a designated role in agencies?
18:30 - Comments on Paul Burke’s article, "This creative reckons account management is the most important department"
25:30 - What can agencies do to improve diversity within account management?
29:40 - Closing thoughts
30:20 - News and ad chat with Jeremy Lee
This week's podcast was hosted by Simon Gwynn and produced and edited by Ben Londesbrough.