Campaign podcast: what Twitter is learning about you and Wavemaker's media warnings

What responsibility does Twitter have for users' mental wellbeing?

This week's guests: Budimlija (left) and Wilding
This week's guests: Budimlija (left) and Wilding

Campaign's media and technology editor Omar Oakes is joined by Twitter's UK director of planning David Wilding and WPP media agency Wavemaker's UK chief strategy officer Verra Budimlija.

Wilding and Budimlija discuss why growth is more difficult than ever for brands and how media companies should respond. Twitter has found more people are talking about their mental health openly on the platform, but what responsibility does Twitter have for users' mental wellbeing? And are brands too worried about innovation with a US West Coast mindset?

We also discuss why Twitter launched Fleets (its apparent answer to Instagram Stories) and why the future of social media will be tied more to activities rather than passive scrolling and commenting.
Listen to the episode below or search for "Campaign podcast" on Apple Podcasts, Spotify, or wherever you listen to them. Check out previous episodes on our Podcast page or subscribe to the Campaign podcast in your favourite player so you don't miss future episodes.

This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.