Campaign Poster Advertising Awards 1997: This powerful medium just gets stronger

Funny isn’t it? The oldest advertising medium in the world is rapidly becoming one of the most potent. Any time now I’m expecting to read that Bill Gates is buying shares in a poster company.

Funny isn’t it? The oldest advertising medium in the world is

rapidly becoming one of the most potent. Any time now I’m expecting to

read that Bill Gates is buying shares in a poster company.



As the world of media fragments, as we all increasingly suffer from time

famine, the unifying public position of posters becomes ever more

powerful.



And if the quality of this year’s creative work is anything to go by,

posters really have hit a golden moment.



Long may it last.



It’s a medium I’ve always loved because it tests the creative process to

its limits. ’Say it fast and make it memorable.’ Reconciling those two

seemingly opposite views is what makes the medium so challenging.



Not only for the creative person but also for the strategist.



It’s at this moment I must thank the jurors for their hard work, a task

they completed with unstinting professionalism and without a drop of

alcohol over lunch. No mean task, considering they viewed 1,182

entries.



So, I hope you applaud our view of this year’s output and our enthusiasm

for a medium that proves old isn’t bad.



The Judges Left to right

Chris Dickens

Chairman

Postar

Christine Walker

Former Chief Executive

Zenith Media

Leon Jaume

Deputy Creative Director

Ogilvy & Mather

John Hegarty

Creative Director

Bartle Bogle Hegarty

Chas Bayfield

Copywriter

HHCL & Partners

Tony Douglas

Chief Executive

COI

James Lowther

Creative Director

M&C Saatchi

Sean Doyle

Copywriter

BMP DDB

Keith Courtney

Creative Director

Leagas Shafron Davis

Paul Brazier

Art Director

Abbott Mead Vickers BBDO

MT Rainey

Managing Partner

Rainey Kelly Campbell

Roalfe

Adam Kean

Creative Director

Saatchi & Saatchi



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