Funny isn’t it? The oldest advertising medium in the world is
rapidly becoming one of the most potent. Any time now I’m expecting to
read that Bill Gates is buying shares in a poster company.
As the world of media fragments, as we all increasingly suffer from time
famine, the unifying public position of posters becomes ever more
And if the quality of this year’s creative work is anything to go by,
posters really have hit a golden moment.
Long may it last.
It’s a medium I’ve always loved because it tests the creative process to
its limits. ’Say it fast and make it memorable.’ Reconciling those two
seemingly opposite views is what makes the medium so challenging.
Not only for the creative person but also for the strategist.
It’s at this moment I must thank the jurors for their hard work, a task
they completed with unstinting professionalism and without a drop of
alcohol over lunch. No mean task, considering they viewed 1,182
So, I hope you applaud our view of this year’s output and our enthusiasm
for a medium that proves old isn’t bad.
The Judges Left to right
Former Chief Executive
Deputy Creative Director
Ogilvy & Mather
Bartle Bogle Hegarty
HHCL & Partners
Leagas Shafron Davis
Abbott Mead Vickers BBDO
Rainey Kelly Campbell
Saatchi & Saatchi