Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Consumer Durables Poster - British Market Research Bureau International

At BMRB International we work in creative partnership with our clients, calling on a diversity of skills to make the complicated simple. It is an exciting environment, where individuals are encouraged to show enterprise and initiative - an approach which enables us to break new ground, develop pioneering solutions and provide the best possible service.

At BMRB International we work in creative partnership with our

clients, calling on a diversity of skills to make the complicated

simple. It is an exciting environment, where individuals are encouraged

to show enterprise and initiative - an approach which enables us to

break new ground, develop pioneering solutions and provide the best

possible service.



Nowhere is this more apparent than in our drive to integrate

technological innovations into our research techniques. Multimedia CAPI,

which brings near-broadcast quality digital sound and vision to in-home

interviewing, has introduced a new dimension to applications such as

advertisement pre-testing and tracking. GeoTarget enables TGI

subscribers to see their data mapped out for them, at local, regional or

national levels - a powerful new tool to help plan regional advertising

campaigns, for example.



Whatever the challenge presented to us, we have the resources to develop

the best solution. As well as our comprehensive UK operation, we offer

international research via our international business unit, the

Euroquest MRB network, and international agencies throughout the world.



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