Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Corporate or Financial Poster - Harris Research

Harris is one of the UK’s leading market research companies committed to delivering actionable research that genuinely informs business thinking and decisions.

Harris is one of the UK’s leading market research companies

committed to delivering actionable research that genuinely informs

business thinking and decisions.



Harris was one of the very first research companies in the UK and, over

many years, has acquired a reputation for high-quality research,

innovative thinking and superb client service.



Harris has come a long way since those early days of political and

social polling but the experience gained is invaluable now.



It has experienced researchers in qualitative and quantitative, consumer

and business-to-business specialist divisions that cover most

industries, sectors and types of research.



Harris works for many major blue-chip and financial services companies

providing a comprehensive range of research services, including

advertising and brand tracking, customer loyalty and satisfaction, price

elasticity, customer and market segmentation studies, a residential

property barometer and has a large CATI and CAPI capability for UK,

European and international projects.



Last year, Harris interviewed in more than 55 countries and it has a

fully-owned international network of offices through its parent company,

SOFRES, one of the leading worldwide organisations for market and

opinion research.



With Harris you have access to global methodologies that ensure

consistency and quality of data collection and analysis worldwide.



Some of its clients have been with the company for many years and it is

proud but not complacent about that.



It’s a big company, with big company resources, but it also has a small

company commitment to individual and personal service.



With Harris, you have ’creative solutions, worldwide’, research

expertise to help you grow and keep international customers combined

with a commitment to quality and service which is second to none.