Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best First Use of Poster - Adshel

Adshel is one of the fastest growing established media. Over 75 per cent of the top 100 advertisers use Adshel, recognising the impact that their campaigns achieve.

Adshel is one of the fastest growing established media. Over 75 per

cent of the top 100 advertisers use Adshel, recognising the impact that

their campaigns achieve.



This exciting medium was launched din 1987 with 1200 panels in Greater

London, Just ten years later, there are more than 30,000 panels

nationwide, offering the best locations and distribution for complete

national or regional coverage.



The exact location of each site is plotted by computer to within one

metre enabling the planning team to network groups of panels nationwide,

offering the best locations and distribution for complete national or

regional coverage.



The exact location of each site is plotted by computer to within one

metre enabling the planning team to network groups of panels and so give

optimum national and regional cover. In addition, the flexible approach

of Adshel ensures that different campaigns deliver specific audiences .

For example, the Key Locations campaigns are ideal for upmarket

shoppers.



The launch of POSTAR with its rigid definition of visibility adjusted

impacts, coverage and frequency means that Adshel can now guarantee

audience delivery whatever the time of year. We are the first outdoor

medium to sell our national broadcast campaigns as guaranteed audience

ratings.



Importantly, one of the unique aspects of Adshel is its ability to

communicate with young people, an audience that other media find

increasingly difficult to capture. Out youth campaigns have proved to be

extremely effective in building awareness for elusive 18-24 year olds.

The Adshel Research Monitor and our ad hoc qualitative research groups

demonstrate without doubt that Adshel is a powerful presence on the

street. It’s eye-level and it’s in your face.



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