Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Groceries, Soft Drinks or Household Poster - Adlight

Adlight is a young dynamic company which has clearly established itself as the market leader in retail outdoor advertising. Since the company was formed in March 1996 Adlight has undertaken one of the most ambitious development programmes in Outdoor advertising history, investing over pounds 3,000,000 in the development of a premium retail product. To date it has developed 3,000 six sheet panels at 1,200 supermarkets across the country.

Adlight is a young dynamic company which has clearly established

itself as the market leader in retail outdoor advertising. Since the

company was formed in March 1996 Adlight has undertaken one of the most

ambitious development programmes in Outdoor advertising history,

investing over pounds 3,000,000 in the development of a premium retail

product. To date it has developed 3,000 six sheet panels at 1,200

supermarkets across the country.



The units are perfectly placed at the entrances of major multiple

supermarkets including ASDA, Somerfield and Kwik Save.



The retail opportunity Adlight provides is unique in the poster

industry, offering a premium quality six sheet product with full

illumination specifically targeted at the fmcg market. It has created a

low entry cost, no wastage media opportunity targeting a clearly defined

retail audience.



Adlight offers the most flexible six sheet product and will design a

campaign to match the clients brief, offering national, regional or

brand distribution campaigns.



Adlight offers premium quality presentation in the perfect

environment.



Each panel is branded to link with the store design thus creating an

impact on both the consumer and retailer.



Servicing, not billposting, is the Adlight policy with each panel being

fully serviced and cleaned during each visit, ensuring that the display

in an Adlight panel is always of the highest standard.



Adlight can quantify the audience of any campaign, both demographically

and numerically and is currently involved in an extensive client led

research programme.



For further information please contact Stephen Large - Sales and

Marketing Manager on 01442 879 800.



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