Adlight is a young dynamic company which has clearly established
itself as the market leader in retail outdoor advertising. Since the
company was formed in March 1996 Adlight has undertaken one of the most
ambitious development programmes in Outdoor advertising history,
investing over pounds 3,000,000 in the development of a premium retail
product. To date it has developed 3,000 six sheet panels at 1,200
supermarkets across the country.
The units are perfectly placed at the entrances of major multiple
supermarkets including ASDA, Somerfield and Kwik Save.
The retail opportunity Adlight provides is unique in the poster
industry, offering a premium quality six sheet product with full
illumination specifically targeted at the fmcg market. It has created a
low entry cost, no wastage media opportunity targeting a clearly defined
retail audience.
Adlight offers the most flexible six sheet product and will design a
campaign to match the clients brief, offering national, regional or
brand distribution campaigns.
Adlight offers premium quality presentation in the perfect
environment.
Each panel is branded to link with the store design thus creating an
impact on both the consumer and retailer.
Servicing, not billposting, is the Adlight policy with each panel being
fully serviced and cleaned during each visit, ensuring that the display
in an Adlight panel is always of the highest standard.
Adlight can quantify the audience of any campaign, both demographically
and numerically and is currently involved in an extensive client led
research programme.
For further information please contact Stephen Large - Sales and
Marketing Manager on 01442 879 800.
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