Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Leisure Poster - Maiden Outdoor Advertising

Maiden Outdoor Advertising is one of the largest and most successful outdoor media owners in the UK today.

Maiden Outdoor Advertising is one of the largest and most

successful outdoor media owners in the UK today.

Since a management buyout in 1993, Maiden has introduced new standards

of effectiveness and accountability to the medium, securing its place as

market leader in the large-format sector.

As a marketing-led company it is constantly seeking to meet the changing

demands, in both products and services, of its customer base. Maiden was

the first contractor to offer an illuminated 48-sheet campaign,

Flagship; last year, the company launched Apollo, the industry’s first

national back-lit product and, this year, Maiden Outdoor has committed

pounds 3 million to Operation Floodlight to provide a minimum 30 per

cent illumination across all of its pre-selected campaigns.

Maiden is also developing its small-format six-sheet product line. The

foundation is now established with a national network of six-sheets in

railway stations, motorway service stations, shopping centres and a new

national concession to develop six-sheets in Safeway supermarkets.

Maiden is undoubtedly the market leader in offering accountability

services in outdoor. As part of its portfolio of added-value services

the company offers Maiden Mentor, a pre-testing facility for creative

work, which now incorporates a new test for six-sheets as well as the

48-sheet format.

Maiden is proud of its holistic approach to marketing the medium. Recent

initiatives include the publishing of Maiden’s fourth edition of Posters

in Perspective, a guide to the outdoor industry; and Maiden Masterclass,

which explores the factors involved in building effective campaigns.

Maiden was also the first outdoor contractor to sponsor the D&AD Student


Outdoor advertising is one of the fastest growing sectors of advertising

and Maiden continues to be at the forefront of its development and


Maiden is delighted to sponsor this award as part of its continuing

support for the outdoor medium.


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