Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Media or Entertainment Poster - Posterscope

Posterscope is again very pleased to be sponsoring the Best Media or Entertainment Poster award.

Posterscope is again very pleased to be sponsoring the Best Media

or Entertainment Poster award.



In the year since the last Campaign Poster Awards, its business growth

has continued unabated. Its core agency relationships have all resulted

in increased spend in outdoor, and its partnerships with Zenith (in

Meridian) and the Media Business Group have continued to go from

strength to strength.



Posterscope’s more recent office openings in Dublin and Belfast had now

begun to have a real impact in the Irish market and the Manchester-based

Posterscope in the North now has approximately 50 per cent market

share.



Posterscope International has expanded into more markets and its

billings have been boosted to more than pounds 6 million by the addition

of a number of new international advertisers.



Posterscope’s billings this year will be in excess of pounds 105 million

in the UK alone. It is five years since the company became the UK’s

largest outdoor specialist and the gap between it and the rest of the

market continues to widen.



Posterscope believes that its growth in a dynamic market has been

achieved through development and investment in the product it offers.

The company’s clients have benefited from the introduction of

proprietary market forecasting and performance benchmarking tools, with

two more significant developments in planning systems and research in

the pipeline.



In a market where the source of supply becomes more concentrated into

fewer and larger site owners, the strength and influence of the buyer

becomes even more important. Posterscope believes that it can more than

match the challenge.



Posterscope would be very happy to talk to potential clients about all

of this and give them its perspective for helping increase effectiveness

in outdoor advertising.



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