Posterscope is again very pleased to be sponsoring the Best Media
or Entertainment Poster award.
In the year since the last Campaign Poster Awards, its business growth
has continued unabated. Its core agency relationships have all resulted
in increased spend in outdoor, and its partnerships with Zenith (in
Meridian) and the Media Business Group have continued to go from
strength to strength.
Posterscope’s more recent office openings in Dublin and Belfast had now
begun to have a real impact in the Irish market and the Manchester-based
Posterscope in the North now has approximately 50 per cent market
Posterscope International has expanded into more markets and its
billings have been boosted to more than pounds 6 million by the addition
of a number of new international advertisers.
Posterscope’s billings this year will be in excess of pounds 105 million
in the UK alone. It is five years since the company became the UK’s
largest outdoor specialist and the gap between it and the rest of the
market continues to widen.
Posterscope believes that its growth in a dynamic market has been
achieved through development and investment in the product it offers.
The company’s clients have benefited from the introduction of
proprietary market forecasting and performance benchmarking tools, with
two more significant developments in planning systems and research in
In a market where the source of supply becomes more concentrated into
fewer and larger site owners, the strength and influence of the buyer
becomes even more important. Posterscope believes that it can more than
match the challenge.
Posterscope would be very happy to talk to potential clients about all
of this and give them its perspective for helping increase effectiveness
in outdoor advertising.