TDI, a subsidiary of CBS Media, has an extensive portfolio of
outdoor media in the US, incorporating 85 per cent of the bus
advertising market, roadside and rail posters. It entered the UK market
in 1994 with the acquisition of London Transport Advertising and its
contracts with London Underground and London buses.
Further acquisitions of Maiden Outdoor’s bus advertising interests and
of Buspak (UK) have contributed to TDI’s explosive impact on the UK
media market. TDI provides an integrated sales and marketing service for
advertisers seeking a one-stop-shop package incorporating campaign
design and poster production, as well as advertising effectiveness
research and PR support.
This year, TDI launched nationwide bus audience research (TDI National
BUSADS), making the bus medium easily accessible and fully accountable
on a national basis for the first time. It has also developed new and
innovative media forms to give advertisers more opportunities to be
The Mega Rear revolution has swept the streets of Britain over the past
12 months, attracting advertisers from the worlds of fashion, cosmetics,
music and telecoms.
TDI’s focus has been a commitment to offering advertisers innovative and
flexible solutions to their marketing needs. London Underground holds
pride of place in TDI’s media inventory and maintains its prominence on
national or London media schedules, thanks to its unique, young,
upmarket audience delivery and comprehensive coverage of Central and
The Underground is ripe for innovative media product developments. TDI
handles exclusive sponsorship rights for Underground property and
current sponsors include Nicotinell (no smoking signs), Capital Radio
and Xfm (whole Underground stations).
To find out how TDI can deliver cost-effective, impactful advertising on
buses and the Underground, call TDI Sales on 0171-428 2800.