Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Use of Bus Advertising - TDI

TDI, a subsidiary of CBS Media, has an extensive portfolio of outdoor media in the US, incorporating 85 per cent of the bus advertising market, roadside and rail posters. It entered the UK market in 1994 with the acquisition of London Transport Advertising and its contracts with London Underground and London buses.

TDI, a subsidiary of CBS Media, has an extensive portfolio of

outdoor media in the US, incorporating 85 per cent of the bus

advertising market, roadside and rail posters. It entered the UK market

in 1994 with the acquisition of London Transport Advertising and its

contracts with London Underground and London buses.



Further acquisitions of Maiden Outdoor’s bus advertising interests and

of Buspak (UK) have contributed to TDI’s explosive impact on the UK

media market. TDI provides an integrated sales and marketing service for

advertisers seeking a one-stop-shop package incorporating campaign

design and poster production, as well as advertising effectiveness

research and PR support.



This year, TDI launched nationwide bus audience research (TDI National

BUSADS), making the bus medium easily accessible and fully accountable

on a national basis for the first time. It has also developed new and

innovative media forms to give advertisers more opportunities to be

creative.



The Mega Rear revolution has swept the streets of Britain over the past

12 months, attracting advertisers from the worlds of fashion, cosmetics,

music and telecoms.



TDI’s focus has been a commitment to offering advertisers innovative and

flexible solutions to their marketing needs. London Underground holds

pride of place in TDI’s media inventory and maintains its prominence on

national or London media schedules, thanks to its unique, young,

upmarket audience delivery and comprehensive coverage of Central and

Greater London.



The Underground is ripe for innovative media product developments. TDI

handles exclusive sponsorship rights for Underground property and

current sponsors include Nicotinell (no smoking signs), Capital Radio

and Xfm (whole Underground stations).



To find out how TDI can deliver cost-effective, impactful advertising on

buses and the Underground, call TDI Sales on 0171-428 2800.



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