Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Use of Typography - PC&DS

PC&DS was formed in 1983 by Eric Mould and Tony Gibbs to offer a poster distribution service to the outdoor industry. It competed with two established operations, both of which have since ceased trading, leaving PC&DS as the sole specialist provider of poster distribution and storage.

PC&DS was formed in 1983 by Eric Mould and Tony Gibbs to offer a

poster distribution service to the outdoor industry. It competed with

two established operations, both of which have since ceased trading,

leaving PC&DS as the sole specialist provider of poster distribution and

storage.



PC&DS has modem links to all Council of Outdoor Specialists members,

through which it receives campaign details. It feeds these into its own

bespoke computer program and arranges for national poster campaign

distribution within 24 hours. PC&DS is committed to improving

performance and productivity in all areas of the outdoor industry,

particularly IT.



It has also computerised its storage system. Details of all products,

designs and the location of current and out-of-charge posters -

numbering in the region of half-a-million and more than 2,000

product/design categories - are now stored on computer.



PC&DS is based in Hainault, Essex, in a 25,000 sq ft warehouse. It has a

staff of 35, 17 of whom have been with the company for more than five

years. The administrative staff, who deal with all specialist, agency,

printer and poster contractor queries, boast more than 100 years’

experience between them and have thorough problem-solving abilities.



PC&DS runs 15 commercial vehicles which cover in excess of one million

miles a year between them. The company base is well located for the M25

and all motorways, enabling it cover the country every working day.

Deliveries are made to poster contractor depots day and night, PC&DS

having agreed access to all contractor premises. PC&DS is able to have

all posters delivered nationally within 24 hours of leaving Hainault,

with 80 per cent delivered before 8am the following morning.



Since 1983, PC&DS’s founders have expanded into bill-posting and print

finishing through the formation of associated companies. Bill-posting is

undertaken through Felgate Billposting, which covers London, East Anglia

and the Home Counties for all major poster contractors, including Maiden

Outdoor and More O’Ferrall. Print finishing is provided by PCDS

Finishing.



This company provides a collation service to the poster printing

industry.



Through both these operations, a level of service has been established

that, over the years, has helped move the outdoor medium forward in

terms of speeding up the printing process, especially with recent larger

campaign sizes, and by cutting posting times while still improving

presentation standards.



PC&DS is committed to outdoor and will continue to provide investment to

help make the medium more effective and successful.



Topics