In the four years since Outdoor Connection was collectively
launched by BMP DDB, New PHD and Alban Communications Connection, it has
doubled its billings during a period of unparalleled confidence in the
The principles on which it has built its reputation have never
faltered - campaign visibility, competitive prices and quality service.
Not surprisingly, its growth has come not only from regular users of
outdoor, such as the Economist and Channel 4, but also from a fresh
influx of advertisers - Wella, Gossard, the Body Shop and Schweppes’
Oasis, to name a few examples.
These are all brands that have recognised the medium’s increasing
capacity to reach young men and women.
Outdoor Connection’s ownership enables it to invest in resource of the
highest calibre, so that it can offer the most comprehensive range of
planning tools and people with the expertise to know how to use them
Its structure enables it to concentrate on every facet of the planning
and buying process with clear vision, bringing an entirely accountable
team to the role of account handling. This is never a passive role, but
one that is truly integrated into the management of all the advertising
and media needs of its clients.
Its progressive outlook enables it to work closely with poster
contractors to ’showcase’ outdoor so that its media and creative
potential can be exploited to the full.
The company’s sponsorship, therefore, of the new innovation category is
a very fitting testimony to its involvement with the varied and dynamic
opportunities the outdoor medium has to offer, and it is delighted to
sponsor this award.