Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Most Innovative Use of Outdoor - Outdoor Connection

In the four years since Outdoor Connection was collectively launched by BMP DDB, New PHD and Alban Communications Connection, it has doubled its billings during a period of unparalleled confidence in the outdoor medium.

In the four years since Outdoor Connection was collectively

launched by BMP DDB, New PHD and Alban Communications Connection, it has

doubled its billings during a period of unparalleled confidence in the

outdoor medium.



The principles on which it has built its reputation have never

faltered - campaign visibility, competitive prices and quality service.

Not surprisingly, its growth has come not only from regular users of

outdoor, such as the Economist and Channel 4, but also from a fresh

influx of advertisers - Wella, Gossard, the Body Shop and Schweppes’

Oasis, to name a few examples.



These are all brands that have recognised the medium’s increasing

capacity to reach young men and women.



Outdoor Connection’s ownership enables it to invest in resource of the

highest calibre, so that it can offer the most comprehensive range of

planning tools and people with the expertise to know how to use them

effectively.



Its structure enables it to concentrate on every facet of the planning

and buying process with clear vision, bringing an entirely accountable

team to the role of account handling. This is never a passive role, but

one that is truly integrated into the management of all the advertising

and media needs of its clients.



Its progressive outlook enables it to work closely with poster

contractors to ’showcase’ outdoor so that its media and creative

potential can be exploited to the full.



The company’s sponsorship, therefore, of the new innovation category is

a very fitting testimony to its involvement with the varied and dynamic

opportunities the outdoor medium has to offer, and it is delighted to

sponsor this award.



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