Campaign Poster Advertising Awards 1997: The Sponsors Profiles -

The Campaign Poster Awards have been running for 19 years Arguably, the standard seen in 1997 suggests that the medium itself is in the middle of a purple patch.

The Campaign Poster Awards have been running for 19 years

Arguably, the standard seen in 1997 suggests that the medium itself is

in the middle of a purple patch.



Perhaps it’s because amid the constant talk about the fragmentation of

media, and, in particular the efficacy and cost of television

advertising, the power of posters as a mass medium has never been more

apparent.



The industry is still riding the back of a series of high-profile

campaigns that have focused attention on the medium. Agencies, and

particularly their creative departments, now want to be associated with

posters.



Contractors and specialists have capitalised on this by enticing a

series of significant new advertisers to a medium whose renewed

confidence is clearly visible in the quality of this year’s 1997

Campaign Poster Awards winners. Campaign thanks all of our sponsors, who

help make the awards the industry’s own event.



Awards schemes such as this showcase the work, with the intention of

inspiring others to the same heights, hopefully establishing a virtuous

circle. Evidence of this can be clearly witnessed in the ’Innovations’

category where what would once have been dismissed as stunts, have

become part of the mainstream.



I’m sure you won’t agree with all the winners, but hope that you concur

that the overall standard shows the poster industry is thriving and a

hotbed of creative effectiveness.



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