The Campaign Poster Awards have been running for 19 years
Arguably, the standard seen in 1997 suggests that the medium itself is
in the middle of a purple patch.
Perhaps it’s because amid the constant talk about the fragmentation of
media, and, in particular the efficacy and cost of television
advertising, the power of posters as a mass medium has never been more
The industry is still riding the back of a series of high-profile
campaigns that have focused attention on the medium. Agencies, and
particularly their creative departments, now want to be associated with
Contractors and specialists have capitalised on this by enticing a
series of significant new advertisers to a medium whose renewed
confidence is clearly visible in the quality of this year’s 1997
Campaign Poster Awards winners. Campaign thanks all of our sponsors, who
help make the awards the industry’s own event.
Awards schemes such as this showcase the work, with the intention of
inspiring others to the same heights, hopefully establishing a virtuous
circle. Evidence of this can be clearly witnessed in the ’Innovations’
category where what would once have been dismissed as stunts, have
become part of the mainstream.
I’m sure you won’t agree with all the winners, but hope that you concur
that the overall standard shows the poster industry is thriving and a
hotbed of creative effectiveness.