Any art of the late 20th century has to be concise. To the point.
Rudely brief. It is the nature of the age.
How ironic then, that it is the oldest medium of all that grabs people
by the eyeballs.
Because, with posters, the beginning of greatness is to be conspicuous
and different, the beginning of failure is to be invisible and
orthodox.
So, here, you’ll see work which has in common the awesome power of
simplicity.
My only direction to the jury was to flatter themselves that they’d
recognise a great idea when they saw one.
And to bear in mind Andy Warhol’s dictum: ’Always leave them wanting
less.’
I think they did a pretty good job of choosing the ballsiest work
around.
Whether they did or not, you can judge for yourselves.
