CAMPAIGN POSTER ADVERTISING AWARDS 1998: The oldest medium grabs by the eyeballs

Any art of the late 20th century has to be concise. To the point. Rudely brief. It is the nature of the age.

Any art of the late 20th century has to be concise. To the point.

Rudely brief. It is the nature of the age.



How ironic then, that it is the oldest medium of all that grabs people

by the eyeballs.



Because, with posters, the beginning of greatness is to be conspicuous

and different, the beginning of failure is to be invisible and

orthodox.



So, here, you’ll see work which has in common the awesome power of

simplicity.



My only direction to the jury was to flatter themselves that they’d

recognise a great idea when they saw one.



And to bear in mind Andy Warhol’s dictum: ’Always leave them wanting

less.’



I think they did a pretty good job of choosing the ballsiest work

around.



Whether they did or not, you can judge for yourselves.



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