BEST FASHION, BEAUTY, HEALTHCARE OR TOILETRIES POSTER
Adshel is delighted to sponsor this year’s Best Fashion and Beauty
More Group’s 6-sheet brand, Adshel, is the leading Citylights provider
in the UK outdoor market, providing 35,000 sites nationwide and offering
one of the most versatile means of reaching your key audience.
Adshel is the perfect outdoor vehicle and is able to reach specific
targets or a truly mass audience. Adshel can access targeted segments of
the population when they’re most receptive - when they’re on the way to
and from work, shopping and school - through our sophisticated mapping
Our national coverage helps us to provide some of the most comprehensive
distribution available, providing the highest quality and value in terms
of visibility and location. Adshel offers the best illuminated coverage
12 months a year - 95 per cent of sites are illuminated, ensuring that
your message stands out at all times, whatever the month. As roadside
media audiences continue to grow, Adshel provides an unbeatable balance
of reach and frequency.
Recently, Adshel has invested more than pounds 2 million in constructing
a state-of-the-art research and development centre. This will ensure
that our clients benefit from the very latest facilities and technology
and the development of new international advertising products.
Adshel is also accountable, offering an ongoing advertising research
programme. The Adshel Research Monitor (ARM) undertaken by Millward
Brown every two weeks provides fully quantified data on campaign
awareness and recall.
The More Group is now part of the world’s largest outdoor media company,
Clear Channel Communications.
Augustus Martin is the largest producer of posters in the UK, and is
sponsoring the Best Use Of Illustration award for the sixth consecutive
As a leader in poster printing for more than 30 years, Augustus Martin
has been privileged to develop close working relationships with many
leading agencies and brands. The company’s range of capabilities is
extensive and includes 4- to 96-sheet posters, bus and taxi sides,
Adshel superlites/supabrites and a variety of other media.
The key to Augustus Martin’s service is the major investment that has
been made in production capacity, which covers three major print areas:
screen process - in which it is the largest in Europe - lithographic and
digital imaging. Indeed, the overall resources are formidable with some
500 staff employed at a four-acre factory complex in Bromley-by-Bow
which is home to the most advanced printing technology in the world. In
fact, all aspects of production are carried out in-house, including
fully digitised pre-press operations and extensive finishing
Research and development is another key aspect of the Augustus Martin
success story, and a rich reservoir of printing innovations has been
created to provide novel and striking ways of using the poster medium.
For many clients, the company is automatically the first port of call
when seeking specialist printing effects to achieve a creative
Augustus Martin is also a leader in the field of point-of-sale display
and other promotional print and offers retail organisations the option
of a complete stock management and distribution service.
For further information contact Ken Hayzer on: 0207 537 4200.
Blade is the UK’s leading outdoor buying company.
Blade is the biggest buying resource in the industry.
Blade Tracker is the most comprehensive database available in the
Blade buys more than a quarter of all UK outdoor campaigns.
For more information, contact Steve Wilson on: 0207 543 4488.
Established for more than 40 years, Bovince Limited is one of Europe’s
largest screen process printers. It is based in Walthamstow, London E17
and employs 60 staff.
With 12 machines and 24-hour working, Bovince has the capacity to handle
all screen print requirements - from 4-sheet through to 96-sheet
posters, Adshel superlites, bus-sides and bus-backs, banners, backlit
PVC skins and all point-of-sale display work, including clear focus
Bovince works for most of the UK’s leading advertising agencies, outdoor
advertising specialists, national advertisers and bus companies, and has
received many awards for its work. It can offer clients a full service
with its in-house design, repro and proofing facilities in-house, Apple
Mac workstations and ISDN lines.
Bovince is ISO 9002 accredited for quality assurance, ISO 14001 and EMAS
accredited for its environmental management systems, and has recently
achieved the Investors In People standard.
Bovince invests in the community through the modern apprenticeship
programme and has a commitment to support education, training and
community affairs wherever it can. The company offers work experience
for school-leavers and recycles safe wastepaper through charity scrap
For more information, contact Leigh Rosen, sales director, on: 0208 527
0047, fax: 0208 527 0453.
Concord has a strong culture of professionalism built over many years of
commitment to the needs of our clients. We have a clear focus on their
future objectives, and through innovation, investment and training we
continue to lead the market, forcing the pace of change to our clients’
For further information please contact Nigel Mansell, managing director,
on: 0207 543 4444.
Corbis Images offers its customers the world’s most compelling
editorial, commercial, historical, celebrity, news and fine art imagery.
The Corbis Collection is made up of more than 25 million images with
more than 1.5 million available online. Notable sources include Ansel
Adams, Galen Rowell, David and Peter Turnley, the Bettmann Collection,
Lynn Goldsmith, Roger Ressmeyer and works from the National Gallery,
London and the State Hermitage Museum, Russia.
Recently, Corbis acquired Digital Stock and Westlight, two leading
providers of commercial photography, Outline, the celebrity portraiture
agency and Sygma, the world renowned news agency.
Corbis Images offers a true one-stop shopping experience via its
innovative internet system where you can search, save, edit, order and
receive images online. By providing access to both traditionally
licensed and royalty free images, Corbis Images makes finding and
licensing an image fast and easy.
The Corbis Collection can be accessed from www.corbisimages.com
JCDecaux is the world’s largest street furniture advertising company and
has a global presence in more than 1,250 major cities across Europe,
America and Australasia.
In April of this year, JCDecaux acquired Havas Media Communication - and
believes outdoor advertising is to become the main cross-sector player
in the advertising medium worldwide. In the UK the acquisition included
the Mills & Allen and Sky Sites brands; the leaders in large format
(48- and 96-sheet) and airport advertising.
JCDecaux is committed to bringing the same quality of product design and
customer service advertising that it has established in street furniture
to the large format and transport sector.
With extensive coverage in the UK, JCDecaux has already established a
high-quality network of 10,000 Citylight panels, with London,
Manchester, Birmingham and Sheffield among the portfolio of cities.
Nottingham and Plymouth have been added in 1999 as the company continues
to convince more cities of the quality of its street furniture.
A network of 1,350 panels at the largest 200 Tesco’s superstores was
also established in 1999. In the UK, this is the point-of-sale
advertising medium with the most impact. The network has already been
used by the top advertisers, including Mars, Nestle, Kellogg and Kraft
General Foods, who were attracted by the most impactful sites at the
best performing stores in the country.
The quality of our designs and maintenance and the emphasis placed on
customer service has redefined industry standards. JCDecaux has
consistently used the world’s leading designers to ensure that our
clients’ messages are displayed to their full potential. Norman Foster,
Phillippe Starck and Porsche Design are just a few of the names that
have placed JCDecaux street furniture at the forefront of urban
Out-of-home advertising in the future will focus on communicating via
high-quality sites across all sizes and formats. JCDecaux is in the
vanguard, making this future a reality.
BEST GROCERY, SOFT DRINKS OR HOUSEHOLD POSTER
MAIDEN OUTDOOR ADVERTISING
Once again, Maiden Outdoor is delighted to sponsor the Best Grocery
category at this year’s Campaign poster awards.
Maiden is one of the largest UK outdoor media owners with more than 70
years’ experience of the medium. The company is one of the most
progressive in the market with a diverse product portfolio; providing
advertising opportunities on the roadside, at rail stations,
supermarkets and, more recently, shopping malls.
Innovation is also one of the company’s core strengths. Product
innovations include the industry’s first audience-related campaigns,
targeting AB business people and youth; the first national backlit
network, Maiden Apollo; Maiden Duration - the first poster product based
on duration of audience impact - and Dynamic Solutions, a pool of
48-sheets, each of which is classified by geodemographic group, retail
proximity and physical characteristics, to provide more effective
campaigns through more efficient targeting.
Continued investment in the medium is also demonstrated by the company’s
multi-million pound commitment to Operation Floodlight - providing a
minimum of 45 per cent illumination across Maiden’s 48-sheet campaigns -
and the introduction of our unique Reflect lighting system, creating
heightened impact and standout for outdoor campaigns.
Maiden is also investing in its railway advertising products and can now
offer a fully integrated series of options to clients, from standard
poster formats to exhibitions on main concourses, banners and floor
Maiden’s recent diversification into the non-roadside 6-sheet sector has
created a point-of-sale market. With panels at Asda, Safeway, Morrisons,
Somerfield and KwikSave, and also the UK’s top shopping centres, clients
can now use posters to target consumers actually at the point of
Added value is also a key brand strength. Maiden Plus is available to
all our clients and includes services ranging from Maiden Mentor, a
creative pre-testing service, and Maiden QED, which monitors the sales
effect of posters, to our consumer-targeted website, Posterinfo.com, and
Outdoor advertising continues to be one of the most dynamic sectors in
advertising and Maiden continues to be at the forefront of its
BEST 96-SHEET POSTER
More Group is delighted to sponsor this year’s prestigious award for the
Best 96-sheet Poster. More O’Ferrall, More Group’s large format brand in
this sector, continues to offer the best 96-sheets and the highest
quality outdoor advertising opportunities by providing:
- Access to the UK’s most highly sought after roadside locations
- Highest possible standards of presentation
- Comprehensive distribution
Our campaign packages ensure that our clients receive the best value for
money and the best service. Each package provides the quality,
presentation, distribution and, above all, access to the key population
groups you need to target. Our campaigns work hard.
More O’Ferrall’s dedication to improving site and location quality,
combined with more than 60 years’ experience, provides our clients with
the best advertising opportunities on the market. Our sites, angled to
the traffic to dominate the landscape as drivers head towards them,
bring prestige, stature and impact to advertising in an uncluttered
In early 2000, all of our 48-sheet sites will undergo rebranding to
bring all of our 48-, 64- and 96-sheet sites together under one name
synonymous with quality and expertise - More O’Ferrall. Our Research
Monitor service, currently available on 6-sheet campaigns, will also
cover our landscape formats from autumn 1999. Undertaken by Millward
Brown every two weeks, the survey provides fully quantified data on
campaign awareness and recall.
More Group is now part of the world’s largest outdoor media company,
Clear Channel Communications.
BEST MEDIA OR ENTERTAINMENT POSTER
Outdoor Focus is a joint venture company owned by the Tempus Group and
We adopt a highly individual approach to the planning, buying and
administration of outdoor media, with account directors controlling all
aspects of the operation from conception to implementation. This
hands-on approach enables us to offer our clients the most thorough and
innovative solutions to their outdoor media requirements.
A year that has seen much change to the face of the outdoor industry has
been a year of further success for us, with growth in excess of 20 per
cent. We are confident this trend will continue into next year and
beyond with further investment planned in both personnel and
The company has invested heavily in new technology and, through its
GeoFocus service, offers geodemographic mapping and data analysis that
has capabilities far beyond just outdoor.
To substantiate our claims on quality of service, Outdoor Focus will
next year enjoy its fifth year of ISO 9001 accreditation. We were the
first outdoor specialist to be awarded the ISO 9001 quality mark.
Outdoor Focus delivers the latest in systems, technology and
We are delighted to be sponsoring the Best Media or Entertainment Poster
BEST FIRST USE OF POSTERS
Primelight continues to be one of the fastest growing outdoor companies
in the United Kingdom. Our success is built on delivering quality panels
in quality locations and being flexible in how our panels are
We offer 7,000 illuminated 6-sheet panels in national, regional and
conurbation campaigns. We have recently introduced a unique CTN campaign
and a Youth campaign to meet advertisers’ demands for increased
By using Primelight’s advanced GIS (Geographic Information System)
advertisers can also purchase panels to reach specific retail audiences
and population sectors with a high degree of accuracy. This has been
regularly used to create bespoke campaigns.
The majority of Primelight panels are free-standing and offer high
visibility and value.
More than 95 per cent of Primelight panels are Head-on to the main
classified road where they are located.
Panels are built on classified roads to ensure a high vehicular traffic
Primelight campaigns provide better-balanced coverage because
development is not limited to bus routes.
If you, like many advertisers, question the value of parallel-oriented
6-sheet campaigns, get the full frontal facts now.
Call Simon Tapsall on: 0207 393 4900.
BEST USE OF TYPOGRAPHY
PC&DS was formed in 1983 by Eric Mould and Tony Gibbs to offer a poster
distribution service to the outdoor industry. It competed with two
established operations, both of which have since ceased trading, leaving
PC&DS as the sole specialist provider of poster distribution and
PC&DS has modern links to all Council of Outdoor Specialists members
through which it receives campaign details. It feeds these into its own
bespoke computer program and arranges for national poster campaign
distribution within 24 hours. PC&DS is committed to improving
performance and productivity in the growing and diverse outdoor industry
in all areas, particularly IT.
PC&DS has also computerised its storage system. Details of all products,
designs and the location of current and out-of-charge posters -
numbering in the region of half-a-million and more than 2,000
product/design categories - are stored on computer.
PC&DS is based in Hainault, Essex, in a warehouse some 25,000 feet
It has a staff of 35, 17 of whom have been with the company for more
than five years. The administrative staff who deal with all
specialist/agency/printer and poster contractor queries boast more than
100 years’ experience of the outdoor industry between them and have
thorough problem-solving abilities.
PC&DS runs a fleet of 15 commercial vehicles that cover in excess of one
million miles a year between them. The company base is well located for
the M25 and therefore all motorways, enabling it to cover the country
every working day. Deliveries are made to poster contractor depots day
and night, PC&DS having agreed access to all contractor premises. So
PC&DS is able to deliver posters nationally within 24 hours of them
Since 1983, PC&DS’s founders have expanded into bill-posting and print
finishing through the formation of associated companies. Bill-posting is
undertaken through Felgate Billposting, which covers London, Anglia and
the home counties for all major poster contractors, including Maiden
Outdoor and More O’Ferrall. Print finishing is provided by PC&DS
This company provides a collation service to the poster printing
Through both these operations a level of service has been established
that has helped move the outdoor medium forward in terms of speeding up
the printing process, especially with larger campaign sizes and by
cutting posting times while still improving presentation standards.
This group will continue to provide investment to help make the outdoor
medium more effective and successful.
BEST AUTOMOTIVE POSTER
Consolidation has been the key driver on the sales side of the outdoor
industry during the last 18 months. Clear Channel bought the More Group,
Decaux bought M&A, Scottish Radio Holdings snapped up the major regional
contractors Trainer, Vision and Parkin - relaunching as Score Outdoor -
and Scottish Media have bought Primesight and Baillie Advertising. A
market that used to be personified by many smaller companies and
geographically fragmentation is now dominated by a handful of major
companies, in line with all other major media. What are the implications
of this to the medium generally and Posterscope specifically?
Posterscope anticipated this consolidation and has long recognised the
importance of growth and market position - it is difficult to influence
a market without it.
We have continued to invest in people and systems and enhanced our
groundbreaking PRISM suite of planning and buying tools with plans for
We have continued to develop innovative solutions in our approach to
handling business and as a result will have achieved total billings of
pounds 150 million this year.
Posterscope is well placed in this new market. As market leader, we are
at the table in all circumstances. We believe that consolidation is
positive to the medium in the sense that investment is good for
advertisers. The worry could be that multi-national owners will want a
more homogenised medium (more packages, blander research) which would
not be in our clients’ interest. We will be seeking their assistance in
helping us prevent this.
The future looks very positive and no doubt technology will play its
part with the growth of electronic sites, selling by daypart and
offering interactive opportunities. At Posterscope we are committed to
working with the market to provide the most accountable medium, offering
demonstrably better value to all its users.
BEST USE OF TAXIS
Taxi Media, the leading taxi advertising contractor, has found the pace
of advertisers subscribing to the medium accelerating, with sales up 70
per cent in the first half of 1999. Growth has been supported by senior
appointments and an increase in staff.
A major factor in this is the arrival of new, larger high-impact sites
that, for the first time, fully utilise the medium’s potential as a
tactical tool, with unique penetration of Central London and an
exclusive user base. Our superside product innovation is achieving huge
success and advertisers like fcuk, Marks & Spencer and Eurostar, have
established its credentials as an effective marketing tool.
Economies of scale have brought liveried taxis into the mainstream with
over 1,000 now on the road. Some of this year’s liveries include the new
Financial Times, United Airlines and Hewlett Packard campaigns, all
creating superb impact.
Our adding value focus has attracted an expanding client base of
blue-chip names. Extras like Carlton’s branded receipts, Christian
Dior’s Oxford Street sampling and featuring in an ATL campaign for One
Tel exploit the many dimensions afforded by the taxi medium.
Taxi Media continues to commit to providing clients with what they want
and investing heavily in research to provide quantifiable and
So, if you want your campaign to stand out from the clutter, contact
Taxi Media on 0171 820 9444.
BEST USE OF BUS ADVERTISING
TDI entered the UK market in 1994 with the acquisition of London
Transport Advertising. Now it handles advertising on the London
Underground, buses nationwide, the Docklands Light Railway, National
Express coaches and trams across the UK. TDI’s London Underground
contract was recently extended by a further six years.
Bus advertising works well as part of a mixed-media schedule, extending
the life and reach of an ’indoor’ campaign. TDI’s new bus packages give
smaller advertisers the chance to take advantage of their benefits. In
any one month buses can be bought nationally or by individual TV region
TDI’s commitment to demonstrating the accountability of the bus medium
is reflected by continued investment in the National BUSADS campaign
planner, recently given an IPA seal of approval. The IPA called BUSADS
’ingenious ... a very useful planning tool and a very valuable addition
to our knowledge’.
The number of fresh creative angles increases. Lenticular ads feature
images printed on the same corrugated panel: when the bus drives by the
ad alternates from one image to the other. Electric Paper - which won a
Millennium Products award - illuminates ads when the bus headlights are
Advertisers on TDI media cover international blue-chip names from an
extensive category base, including Orange, Nestle, Armani, Peugeot and
Apple Computer. The booming internet category has acknowledged the value
of offline, on-track advertising: companies such as bol.com,
lastminute.com and Yahoo! have jumped on board.