SILVER AWARD
Title: In the blood
Agency: TBWA/London
Clients: David Patton, European director of marketing, Sony PlayStation; Alan Welsman, marketing director, Sony Computer Entertainment UK
Creative Director: Trevor Beattie
Art Director: Graham Fink
Copywriter: Trevor Beattie
Photographer: Graham Fink
Outdoor Specialist: Posterscope
Printer: Billboard Posters.