SILVER AWARD
Title: Paediatrician
Agency: Lowe Lintas
Client: Paula Withell, group product manager, Weetabix
Creative Director: Charles Inge
Art Directors: Alan Davis, Rodger Stanier
Copywriter: Jez Willy
Photographer: Mike Parsons
Typographer: Aaron Moss
Printer: Odessa Offset
COMMENDATION
Title: In the blood
Agency: TBWA/London
Clients: David Patton, European director of marketing, Sony PlayStation; Alan Welsman, marketing director, Sony Computer Entertainment UK
Creative Director: Trevor Beattie
Art Director: Graham Fink
Copywriter: Trevor Beattie
Photographer: Graham Fink
Printer: Billboard Posters.