SILVER AWARD
TITLE: E=iq2
AGENCY: Abbott Mead Vickers BBDO
CLIENT: Jacqui Kean, brand marketing manager, The Economist
CREATIVE DIRECTORS: Dave Dye, Sean Doyle
ART DIRECTOR: Dave Dye
COPYWRITER: Sean Doyle
TYPOGRAPHER: Joe Hoza
COMMENDATION
TITLE: Plane
AGENCY: Saatchi & Saatchi
CLIENT: Andy Tidy, general manager, Club 18-30
CREATIVE DIRECTOR: David Droga
ART DIRECTOR: Ian Gabaldoni
COPYWRITER: Richard Baynham
TYPOGRAPHER: Scott Silvey
FINALISTS
TITLE: Sit, shower, shave
AGENCY: Rainey Kelly Campbell Roalfe/Y&R
CLIENT: Alison Copus, director of marketing, Virgin Atlantic
CREATIVE DIRECTORS: Mark Roalfe, Robert Campbell
ART DIRECTOR: Cameron Short
COPYWRITER: Ben Short
TYPOGRAPHER: John Tisdall
TITLE: Crucial thingy
AGENCY: Abbott Mead Vickers BBDO
CLIENT: Jacqui Kean, brand marketing director, The Economist
CREATIVE DIRECTORS: Dave Dye, Sean Doyle
ART DIRECTOR: Dave Dye
COPYWRITER: Sean Doyle
TYPOGRAPHER: Joe Hoza
TITLE: Make an impression
AGENCY: Abbott Mead Vickers BBDO
CLIENT: Jacqui Kean, brand marketing director, The Economist
CREATIVE DIRECTOR: Peter Souter
ART DIRECTOR: Simon Rice
COPYWRITER: Diane Leaver
TYPOGRAPHER: Simon Rice
TITLE: Retire early
AGENCY: Abbott Mead Vickers BBDO
CLIENT: Jacqui Kean, brand marketing director, The Economist
CREATIVE DIRECTOR: Peter Souter
ART DIRECTOR: Martin Casson
COPYWRITER: Matthew Abbott
TYPOGRAPHER: Robin Warrington
TITLE: Diver
AGENCY: M&C Saatchi
CLIENT: Sue Zerk, senior manager, global marketing communications,
British Airways
ART DIRECTOR: Tiger Savage
COPYWRITER: Mark Goodwin
PHOTOGRAPHER: Christopher Griffiths
TITLE: Fun fur
AGENCY: BMP DDB
CLIENT: Catherine Woolfe, Volkswagen
CREATIVE DIRECTORS: Mike Hannett, Dave Buchanan
ART DIRECTOR: Justin Tindall
COPYWRITER: Adam Tucker
TYPOGRAPHER: Kevin Clarke
PHOTOGRAPHER: James Day
ILLUSTRATOR: Steve Dell
TITLE: Snakes & ladders
AGENCY: BMP DDB
CLIENT: Catherine Woolfe, Volkswagen
CREATIVE DIRECTORS: Mike Hannett, Dave Buchanan
ART DIRECTOR: Justin Tindall
COPYWRITER: Adam Tucker
TYPOGRAPHER: Kevin Clarke
PHOTOGRAPHER: James Day
ILLUSTRATOR: Steve Dell
TITLE: Feeding time
AGENCY: Bartle Bogle Hegarty
CLIENT: Stewart Kenny, managing director, Paddy Power
CREATIVE DIRECTOR: Russell Ramsay
ART DIRECTOR: Rik Brown
COPYWRITER: Jon Fox
TYPOGRAPHER: Matt Kemsley
PHOTOGRAPHER: Dod Miller.
