WINNER Title: Roseanne Holland Agency: Miles Calcraft Briginshaw Duffy Client: Metropolitan Police Service Creative directors: Paul Briginshaw, Malcolm Duffy Art director: Jeremy Carr Writer: Jeremy Carr Typographer: Kerry Roper Creative services: Amanda Moore FINALISTS Title: Brains Agency: Abbott Mead Vickers BBDO Client: The Economist Creative directors: Paul Belford, Nigel Roberts Art director: Tony Hardcastle Writer: Mark Tweddell Title: Mortgage Provider Agency: Abbott Mead Vickers BBDO Client: The Economist Creative directors: Paul Belford, Nigel Roberts Art director: Matt Doman Writer: Ian Heartfield Typographer: John Tisdall Title: Tennis Agency: Bartle Bogle Hegarty Client: Robinsons Creative director: Rosie Arnold Art directors: Rosie Arnold, Matt Kemsley Writers: Rosie Arnold, Matt Kemsley Illustrator: Alan Murray @ Mission Possible Photographer: Lewis Mulatero Title: Bad Lads Army Agency: Bartle Bogle Hegarty Client: ITV Creative directors: Alex Grieve, Adrian Rossi Art director: Dan Bailey Writer: Brad Woolf Typographer: Chris Chapman Photographer: Tif Hunter Title: Nuts Agency: Fallon London Client: Ben & Jerry's Creative directors: Richard Flintham, Andy McLeod Art director: Anthony Nelson Writer: Mike Sutherland Typographer: Pieter "Parra" Janssen Illustrator: Pieter "Parra" Janssen Title: Goat Agency: Rainey Kelly Campbell Roalfe/Y&R Client: Land Rover Creative directors: Mark Roalfe, Ben Priest Art director: Jerry Hollens Writer: Mike Boles Typographer: Lee Aldridge Photographer: Garry Simpson Title: Action Man Agency: Rainey Kelly Campbell Roalfe/Y&R Client: Land Rover Creative directors: Mark Roalfe, Ben Priest Art director: Jerry Hollens Writer: Mike Boles Typographer: Lee Aldridge Photographer: David Stewart

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