WINNER Title: Roseanne Holland Agency: Miles Calcraft Briginshaw Duffy Client: Metropolitan Police Service Creative director: Paul Briginshaw, Malcolm Duffy Art director: Jeremy Carr Writer: Jeremy Carr Typographer: Kerry Roper Art buyer: Cara Devenish Creative services: Amanda Moore FINALISTS Title: Don't Agency: Abbott Mead Vickers BBDO Client: The Samaritans Creative directors: Paul Belford, Nigel Roberts Art director: Matt Doman Writer: Ian Heartfield Typographer: Steve Davies Title: Foot Agency: Abbott Mead Vickers BBDO Client: Make Poverty History Creative director: Peter Souter Art director: Daryl Corps Writer: Ben Kay Typographer: John Tisdall Illustrators: Dan Jackson, John Tisdall, Daryl Corps Title: Parking Meter Agency: Abbott Mead Vickers BBDO Client: Make Poverty History Creative director: Peter Souter Art director: Matt Doman Writer: Tim Riley Typographer: John Tisdall Title: Overheard Agency: Abbott Mead Vickers BBDO Client: The Samaritans Creative directors: Paul Belford, Nigel Roberts Art director: Matt Doman Writer: Ian Heartfield Typographer: Steve Davies Title: Smokers Make Poor Swimmers Agency: Clear Marketing Communications Client: Ash Creative directors: Tony Price, Chris Doyle Art director: Jason Chadwick Writer: Andy Fenton Typographer: Jason Chadwick Photographer: Jason Chadwick

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