WINNER Title: T-Shirt Agency: Leo Burnett Client: Procter & Gamble Creative director: Jim Thornton Art directors: Nicholas Pringle, Clark Edwards Writers: Nicholas Pringle, Clark Edwards FINALISTS Title: Skeleton Agency: Bartle Bogle Hegarty Client: InBev UK Executive creative: director John O'Keeffe Art directors: Johnny Leathers, Richard Dennison Writer: George Prest Typographer: Chris Chapman Photographer: Simon Stock Title: Mozzarella Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographer: Neil Craddock Photographer: Colin Campbell Title: Coffee Irreplaceable - Crabstick Agency: McCann Erickson Client: British Coffee Association Creative director: Robert Campbell Art directors: Simon Hepton, Matt Crabtree Writers: Matt Crabtree, Simon Hepton Typographer: Gary Todd Art buyer: Pat Scovell Photographer: Mike Parsons Title: Coffee Irreplaceable - Broccoli Agency: McCann Erickson Client: British Coffee Association Creative director: Robert Campbell Art directors: Simon Hepton, Matt Crabtree Writers: Matt Crabtree, Simon Hepton Typographer: Gary Todd Art buyer: Pat Scovell Photographer: Mike Parsons Title: Coffee Irreplaceable - Parsnip Agency: McCann Erickson Client: British Coffee Association Creative director: Robert Campbell Art directors: Simon Hepton, Matt Crabtree Writers: Matt Crabtree, Simon Hepton Typographer: Gary Todd Art buyer: Pat Scovell Photographer: Mike Parsons

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