WINNER Title: Wrong Poster, Mortgage Provider, You Can So Tell, Remind People, Lightbulb, Purple Patch, Expand Your Mind, Brains Agency: Abbott Mead Vickers BBDO Client: The Economist Creative director(s): Paul Belford, Nigel Roberts Art directors: Matt Doman, Paul Belford, Tony Hardcastle Writers: Ian Heartfield, Nigel Roberts, Mark Tweddell, Mark Fairbanks, Markham Smith Typographer: John Tisdall Illustrator: Paul Belford Photographer: Laurie Haskell FINALISTS Title: Cream, Nuts, Cherries Agency: Fallon London Client: Ben & Jerry's Creative directors: Richard Flintham, Adny McLeod Art directors: Glenn Gibbins (Cream), Anthony Nelson (Nuts) Juan Cabral (Cherries) Writers: Simon Roseblade (Cream), Mike Sutherland (Nuts), Juan Cabral (Cherries) Typographer: Pieter "Parra" Janssen Illustrator: Pieter "Parra' Janssen Title: Golden Skins Agency: JWT Client: Golden Wonder Creative director: Nick Bell Art directors: Adam Scholes Copywriters: Hugh Todd Typographer: Tivy Davies Illustrators: William Seldon, Stuart Westcott @ Lightbulb Photographer: William Seldon Title: Welcome To Christian's World Agency: Mother Client: Xfm Creative directors: Mark Waites, Robert Saville Art directors: Ben Middleton, Andy Jex Writers: Stuart Outhwaite, John Cherry Typographers: George Wu, Jethro, Julian Harriman-Dickinson @ Harriman Steel Illustrators: George Wu, Jethro, Alice Taite, Julian Harriman-Dickinson @ Harriman Steel Title: Cuba, Nassau, Vegas Agency: Rainey Kelly Campbell Roalfe/Y&R Client: Virgin Atlantic Creative directors: Mark Roalfe, Ben Priest Art directors: Phil Kitching, Deen Iqbal (Cuba); Jerry Hollens (Nassau, Vegas) Writers: Phil Kitching, Deen Iqbal (Cuba); Mike Boles (Nassau and Vegas) Typographers: Nils Leonard (Cuba), Lee Aldridge (Nassau and Vegas) Illustrators: David Stewart (Nassau), Actis Studios, Alan Aldridge (Cuba), Actis Studios (Vegas) Photographer: David Stewart (Nassau)

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