What might otherwise be taken to be a film is now a poster because, despite movement and sound, it appears in a train station, or up an escalator panel, where once only a static image would have been possible. Listen. I don't make the rules. As it happens, some of these moving posters were possessed of pretty clever thinking and good ideas, which, I guess, is all that matters.
On the other hand, there was much that remained the same: such as the simple visual or startling phrase that made the judging worthwhile and restored faith sorely tested by the complicated visual and mundane phrase.
Forty-eight hours, a thousand posters and, as ever, just a few precious awards.
I hope you don't necessarily agree with all of our deliberations, and that there is a degree of surprise, perhaps even anger, at one or two results. There usually is, and our industry thrives on healthy rivalry and debate. But rest assured, decisions reached were done so honestly. And, as posters seem to be becoming ever more important and versatile, there's always next year, and the year after that.
Justin Tindall - Creative partner, The Red Brick Road
Alex Lewis - Director of marketing and communications, Sky Networks, BSkyB
Robert Campbell - Tiger Savage, Deputy creative director/head of art, M&C Saatchi
Jonathan Burley - Creative director, Leo Burnett
John O'Keeffe (Chairman of the Judges) - Executive creative director, Bartle Bogle Hegarty
Craig Wills - Head of strategy, JCDecaux
Rachel Macbeth - Head of advertising and design, Orange
Paul Brazier - Executive creative director, Abbott Mead Vickers BBDO
Jerry Gallaher - Senior copywriter, McCann Erickson
Mark Hunter - Executive creative director, Euro RSCG London
Laurence Green - Founding partner, Fallon London.