Campaign Press Advertising Awards 1998

A couple of tips for next year’s Chairman of the Jury:

A couple of tips for next year’s Chairman of the Jury:



1. Surround yourself with the highest-quality jurors you can muster and

the job’s a doddle.



2. Wear something warm (it was so cold at our judging venue in the Marco

Polo Building, we even tried to get a heated debate going - no such

luck).



Now, as many will readily assert, I find myself on the very threshold of

Old Fartdom, and I’m proud of it. So, naturally, I fret about the

decline in traditional print advertising crafts: copywriting,

typography, even basic layout skills.



To argue that we no longer need those things is like saying we can

dispense with the black notes on a piano. But as the following pages

will happily demonstrate, there are still some corners of our industry

where such crafts continue to flourish.



It’s also heartening to see that we haven’t just awarded ads that are

really Best Poster winners in disguise. (The quick visual hit is a very

seducing thing when you’re trawling through more than 2,000 entries, but

spare a thought for the well-argued copy ad. Our jurors did.)



That’s why I’m delighted that the Nurses work has triumphed this

year.



The art direction is as cutting-edge as you like (and it’s beautifully

done). But, in the end, the campaign has a depth and considered

intelligence that marks it out.



My thanks to this year’s jury, who exhibited much depth, consideration

and intelligence.



While we’re at it, I’d like to propose a vote of thanks to Campaign.

Twenty-five years’ sterling service in the cause of promoting creativity

in print should not go unrecognised.



The Jury

Left to right:

STEVE HENRY Creative Partner

HHCL & Partners

DAVE WATERS Creative Director

Duckworth Finn Grubb Waters

TONY COX Executive Creative Director

BMP DDB

TOBY CONSTANTINE Marketing Director

Times Newspapers

SIMON KIPPIN Publishing Director

Good Housekeeping

ADRIAN HOLMES Chairman of the Jury, Chairman and Chief Creative Officer

Lowe & Partners Europe

SUE FARR Director of Marketing and Communications

BBC Broadcasting

GUY ZITTER Managing Director

Daily Mail - Associated Newspapers

IAN DICKENS Communications Director

Olympus

GRAHAM BEDNASH Managing Partner

Michaelides & Bednash

LEON JAUME (Creative Director

Ogilvy & Mather at time of judging)

Joint Creative Director

WCRS

HELEN BURT Director of Marketing Cable & Wireless

Communications

ANDREW CRACKNELL

Chairman

Ammirati Puris Lintas

LARRY BARKER (Joint Creative Director WCRS at time of judging)

Creative Director

BMP DDB.



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