A couple of tips for next year’s Chairman of the Jury:
1. Surround yourself with the highest-quality jurors you can muster and
the job’s a doddle.
2. Wear something warm (it was so cold at our judging venue in the Marco
Polo Building, we even tried to get a heated debate going - no such
Now, as many will readily assert, I find myself on the very threshold of
Old Fartdom, and I’m proud of it. So, naturally, I fret about the
decline in traditional print advertising crafts: copywriting,
typography, even basic layout skills.
To argue that we no longer need those things is like saying we can
dispense with the black notes on a piano. But as the following pages
will happily demonstrate, there are still some corners of our industry
where such crafts continue to flourish.
It’s also heartening to see that we haven’t just awarded ads that are
really Best Poster winners in disguise. (The quick visual hit is a very
seducing thing when you’re trawling through more than 2,000 entries, but
spare a thought for the well-argued copy ad. Our jurors did.)
That’s why I’m delighted that the Nurses work has triumphed this
The art direction is as cutting-edge as you like (and it’s beautifully
done). But, in the end, the campaign has a depth and considered
intelligence that marks it out.
My thanks to this year’s jury, who exhibited much depth, consideration
While we’re at it, I’d like to propose a vote of thanks to Campaign.
Twenty-five years’ sterling service in the cause of promoting creativity
in print should not go unrecognised.
Left to right:
STEVE HENRY Creative Partner
HHCL & Partners
DAVE WATERS Creative Director
Duckworth Finn Grubb Waters
TONY COX Executive Creative Director
TOBY CONSTANTINE Marketing Director
SIMON KIPPIN Publishing Director
ADRIAN HOLMES Chairman of the Jury, Chairman and Chief Creative Officer
Lowe & Partners Europe
SUE FARR Director of Marketing and Communications
GUY ZITTER Managing Director
Daily Mail - Associated Newspapers
IAN DICKENS Communications Director
GRAHAM BEDNASH Managing Partner
Michaelides & Bednash
LEON JAUME (Creative Director
Ogilvy & Mather at time of judging)
Joint Creative Director
HELEN BURT Director of Marketing Cable & Wireless
Ammirati Puris Lintas
LARRY BARKER (Joint Creative Director WCRS at time of judging)