1 ANDREW CRACKNELL
Ammirati Puris Lintas
2 TIGER SAVAGE
Head of Art and Creative Director
3 BILLY MAWHINNEY
4 KIMBERLY FORTIER
5 NICK WORTHINGTON
Abbott Mead Vickers BBDO
6 LOUISE JONES
7 DEREK DAY
8 PETER STUART
9 GERRY MOIRA
10 ROBERT CAMPBELL
Chairman of the Jury, Creative Partner
Rainey Kelly Campbell Roalfe
11 ELAINE FORAN
Elle and Red, Emap Elan
12 JERRY BUHLMANN
13 DAVID DROGA
Executive Creative Director
Saatchi & Saatchi
14 MARC SANDS
Director of Brand Marketing
15 TIM MELLORS
The results for the silver award winners came off the computer one by
one. For a moment it looked as though we had a real problem on our
hands. Volkswagen was winning everything. Which would have made it a
great evening tonight for VW and BMP DDB, but a pretty dull one for
Of course, by the time all of the categories had been computed, they
hadn’t. Plenty of other great work triumphed too. But VW’s domination in
this and many other award ceremonies has not escaped my notice.
Ever since ’lemon’ and ’snowplough’, VW has been cleaning up. It has
been the benchmark of great advertising both here and in America for
over 30 years. There must be a reason for this.
I can only assume that a belief in the value of great advertising must
lie deep in the heart of Volkswagen. A belief that award-winning
creative work is not an indulgence, but an essential part of the
business of making and selling cars.
Because of this belief, VW has not just delighted us year after year at
various ad award shows. It has also have managed to build and maintain
one of the most powerful, individual, and well-loved brands in the
Not to mention charge a premium for its cars (in spite of what this
year’s ’surprisingly low price’ press ads are telling us!).
My thanks go to this year’s jury and the organisers. But also to VW and
everyone who has worked on VW’s advertising. From Bill Bernbach to
tonight’s winners. They have consistently raised the stakes and
championed the idea that great creative work can make a real difference.
They have made this industry a better place.
Chairman of the Jury and Creative Partner at Rainey Kelly Campbell