CAMPAIGN PRESS ADVERTISING AWARDS 2000: Best Direct Response Advertisement



Title: Scratchcard

Agency: Saatchi & Saatchi

Client: Major Alasdair Goulden, director officer marketing, COI/The


Creative Director: David Droga

Art Director: Duncan Marshall

Copywriter: Howard Willmott

Typographer: Scott Silvey

Illustrator: Jasper Goodall


Title: Ward

Agency: Saatchi & Saatchi

Client: Lt. Col Peter Babbington, operational medical study

implementation team, Ministry of Defence, COI/The Army

Creative Director: Alexandra Taylor

Art Director: Ben Callis

Copywriter: Justin Barnes

Typographers: Ben Callis, Roger Kennedy, Mac McAloon

Photographers: Patrick Robert of Sygma, Luke Kirwin.


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