Founded in 1843 to support the cause of free trade, the Economist
has remained a radical opinion-forming publication with a reverence for
facts. It has become established as one of the world’s most
authoritative and influential titles.
The Economist is a weekly international news and business publication
offering clear reporting, commentary and analysis on world politics,
business, finance, science, technology and the arts. It is read in more
than 180 countries worldwide, and is the only news or business
publication with a truly international perspective.
Each week, the Economist contains 65 pages of concise analysis of world
news. It is famous for its objective, factual writing rather than for
emotive journalism. The Economist is written for an audience of senior
business, political and financial decision-makers who value the
Economist for the accuracy of its incisive writing and lack of
Editorial independence is at the heart of the Economist. The
constitution of the company doesn’t permit any individual or
organisation to gain a majority share-holding. The editor is appointed
by trustees who are independent of commercial, political and
proprietorial influences. The respect accorded to the Economist’s
journalists because of their independence is such that they enjoy access
to the political and business leaders who make the news and whose candid
views can shed light on what is happening, or is about to happen.
The Economist differs from other publications, not only because it
offers a broad international perspective, but also because it has no
It is written anonymously because it is a paper whose collective voice
and personality matter more than the identities of individual
This tradition guarantees a consistency that few other publications have
Although the Economist is published weekly in a magazine format, it is
called a newspaper because it is concerned with news as well as
Great care is taken to ensure topicality - much of its editorial is
rewritten up to the moment of going to press, late on Thursday in
Europe, Asia and the US.
The Economist is read by three million decision-makers, businessmen and
politicians worldwide. Its circulation has grown by 99 per cent during
the past decade.
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The Economist is read by a worldwide audience of 3 million
decision-makers. They include businessmen, opinion formers and
politicians. Many readers hold influential positions at the centre of
decision-making in major international organisations. The Economist’s
readers are international style leaders who travel extensively for both
business and pleasures, regularly using airline, car hire and hotel
services. Their high incomes enables them to enjoy affluent and
sophisticated lifestyles and make them a prized market for advertisers
all over the world.