Total Film was launched in January 1997, aimed at smart filmgoers
hungry for news of the very latest moves in production and guidance as
to what they should see on a Saturday night with their mates or their
The magazine’s remit is to deliver the best information about the best
films, first. Whether we’re interviewing Quentin Tarantino about his
latest work, previewing the biggest movies to break over the next year,
or rating the best movie books and soundtracks, Total Film’s distinctive
editorial flavour comes to the fore.
Films are entertaining; and reading about them should be entertaining
too. A significant strategic objective of the title is to ensure that
our readers, when quizzed by speccy film nerds in the pub, are armed
with the highest quality movie trivia. They will be able to talk about
the 50 worst mistakes the Oscar Academy ever made, the 20 greatest fight
scenes on celluloid, and how to cook pasta just like they eat in
The core of the cinema-going audience in the UK is proven to spend
disproportionately more in virtually all leisure sectors; especially
drinks, clothes and music. Total Film is a particularly effective means
of reaching this core with the minimum wastage and maximum impact.
Throughout 1998 our programme of research, editorial development and
promotion will ensure that Total Film becomes the preferred film
magazine of even more of the UK’s highest-spending 18- to 30-year-olds,
and an even better environment for brands wishing to advertise to them.