Entrepreneurs are swamped by data. Into offices it floods - dull
reports, worthy documents and tatty newsletters. And where does it all
go? In the bin.
In only a year, Real Business has proved that the busy managing
directors of growing companies really do want a business magazine. In
the words of just one reader, ’I have been receiving Real Business for
about six months now and find it very informative and, above all else,
relevant to me.’
Real Business has broken the mould in the general business magazine
Its distribution policy - mailing to the home addresses of managing
directors for receipt on a Saturday morning - has achieved high levels
of awareness and sampling.
Real Business has established itself, alongside the daily newspaper, as
required business reading: 70 per cent of its requested readership read
no other business magazine. Real Business has already gained a 25 per
cent advertising market share.
The numbers of requested readers have increased by an average of 50 per
cent per quarter. Within four months, the number of fully paid-up UK
subscribers exceeded the combined total of three of its competitors. In
only nine months, Real Business had converted some 20 per cent of its
40,000 circulation into requested and paid-for subscribers.
And then there’s the spread of the Real Business brand: within 12
months, we have run 15 Real Business one-day conferences; launched a
series of Real Business management development courses; and set up the
Real Business corporate finance advisory service. And you can travel via
Real Business Travel and Real Business Holidays.