Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Financial and Corporate Advertisement - Real Business Magazine

Entrepreneurs are swamped by data. Into offices it floods - dull reports, worthy documents and tatty newsletters. And where does it all go? In the bin.

Entrepreneurs are swamped by data. Into offices it floods - dull

reports, worthy documents and tatty newsletters. And where does it all

go? In the bin.



In only a year, Real Business has proved that the busy managing

directors of growing companies really do want a business magazine. In

the words of just one reader, ’I have been receiving Real Business for

about six months now and find it very informative and, above all else,

relevant to me.’



Real Business has broken the mould in the general business magazine

market.



Its distribution policy - mailing to the home addresses of managing

directors for receipt on a Saturday morning - has achieved high levels

of awareness and sampling.



Real Business has established itself, alongside the daily newspaper, as

required business reading: 70 per cent of its requested readership read

no other business magazine. Real Business has already gained a 25 per

cent advertising market share.



The numbers of requested readers have increased by an average of 50 per

cent per quarter. Within four months, the number of fully paid-up UK

subscribers exceeded the combined total of three of its competitors. In

only nine months, Real Business had converted some 20 per cent of its

40,000 circulation into requested and paid-for subscribers.



And then there’s the spread of the Real Business brand: within 12

months, we have run 15 Real Business one-day conferences; launched a

series of Real Business management development courses; and set up the

Real Business corporate finance advisory service. And you can travel via

Real Business Travel and Real Business Holidays.