Many old hands around the industry have already expressed their
surprise that this year marks the 25th Campaign Press Awards, but silver
anniversary it is. Judging by this year’s winners, the overall standard
of press advertising is as high as it’s been for many years.
Over 25 years, the aims of the awards have remained consistent: to
reward and stimulate creative excellence in work that is effective for
clients. In so doing, we hope to set a benchmark and provide a showcase
for the best.
This year, we continue with same system of entry and judging introduced
successfully two years ago to ensure that due acknowledgment of the
media context in which the advertisements appear is made.
Once again, we honour the best product category advertisements across
the four main press sectors - national news-papers, consumer magazines,
regional newspapers and business magazines. The most successful agencies
in each category have been identified as well as the most successful
agency overall in press advertising.
For each of the product categories there are Bronze Awards in each press
sector. Of these Bronze Award winners, one receives the Silver Award for
the best overall advertisement in each product category.
There is also a Silver Award for Best Overall Advertisement in each of
the press sectors, selected from the Bronze winners in each of the 12
product categories. There are three Gold awards: for Best Campaign, Best
Advertisement and Best Overall Agency.
Campaign would like to thank this year’s judges and sponsors, and all
those who have contributed to making the awards such a success over the
past quarter century.