Campaign Screen, the monthly video magazine, is seeking agencies to produce a press campaign that will run in Campaign.
The ads will promote features, interviews and commercials appearing on each monthly edition of the video.
A different agency will produce an ad each month, with 11 being sought in total.
The ads will be compiled in a special supplement and the best will be entered in the Campaign Press Awards.
The names of the creative team involved will also appear on the ads.
The first, by BMP's Clive Pickering and Neil Dawson, promotes the Dec/Jan issue.
This features exclusive footage of David Lynch filming the PlayStation2 ad, a profile of the ex-Paradiset DDB creative director Joakim Jonason (who talks about his award-winning Diesel work), an interview with Lynx's brand director and a feature on spoof advertising.