Living legend Lee Clow, the creative behind iconic advertising
including Apple's "1984" and the Energiser Bunny, is profiled in the
latest issue of Campaign Screen.
The TBWA/Chiat Day worldwide creative chief discusses his 27-year career
at the agency, during which time he has created classic campaigns for
Honda ("the hatchback of Notre Dame"), Pioneer ("have an eargasm") and
During the 80s he produced Apple's Orwellian "1984" ad which ushered in
the era of megabucks Super Bowl advertising, the famous Nike "I love LA"
spot with Randy Newman and the ubiquitous Energiser Bunny.
Clow reveals how he became burdened with the tag "creative director of
the 80s" well into the 90s, but underwent a creative renaissance with
his Taco Bell Chihuahua campaign and new work for Apple.