"The SailGP App"
SailGP & Apadmi
SailGP, a new sporting competition co-founded by Oracle supremo Larry Ellison, sought to reach a diverse global audience by designing an amazing first- or second-screen experience that matched the innovation on display in the water (each boat generates masses of data since they are packed with 1,200 data points).
The app took multiple live broadcast streams with numerous data sources from the boats and the event and was designed to deliver all the race action in a simple but compelling way.
Viewers could watch live race video on the app, within seconds of the action happening on the other side of the world – and in perfect sync with the data that was coming off the boats.
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