Simon Gosling, Unruly
Futurist Simon Gosling joined Unruly to lead the creation of Home 2020, a 2000-square feet showroom built in the middle of Unruly HQ that’s filled with internet of things (IoT) gadgets. It gives marketers a shot of the future, inspiring them to use a new generation of tech to engage with people in the connected home.
With experience in cinematic creation and VR – creating the very first virtual- and augmented-reality experiences for brands including Ted Baker, Charlotte Tilbury and Google – Gosling has now combined his passions for tech innovation, marketing and storytelling. Home has had over 2,500 visitors since April 2017 and is now one of the agency’s biggest client-magnets, commercially adding over £1 million of additional revenue.
Gosling faced huge challenges while trying to build a fully functioning connected space. He liaised with interior designers and journalists from
Within four months, Gosling not only designed and built the space but created its story, shot a promo video and created the home tour experience. In addition, Gosling has taken Pop-Up Homes to events including CES in Las Vegas, the Cannes Festival of Creativity and Dmexco in Cologne.
Gosling is an integral part of the future-facing Unruly culture with his infectious energy and love for innovation. One of our judges said: "Simon has created something new and engaging, demonstrating clear skill and passion for technology and change."