Campaign unveils adland Hall of Fame

LONDON - Forty people who have helped shape Britain's ad industry are today being honoured in Campaign's Hall of Fame, the launch of which marks the magazine's 40th birthday.

Hall of Fame...marking 40 years of Campaign
Hall of Fame...marking 40 years of Campaign

View the inaugural members of the Hall of Fame

The Saatchi brothers, whose first agency was announced in a front-page exclusive in 1970, are included along with other industry pioneers who helped turn UK advertising into a creative world leader.

The founders of such iconic agencies as Abbott Mead Vickers BBDO and Bartle Bogle Hegarty all feature.

So also do figures such as Ray Morgan, who played a pivotal role in making media planning and buying into a central part of the advertising process, and WPP’s Sir Martin Sorrell, who probably did more than anybody to ensure agency groups are run as di­sciplined businesses.

Stanley Pollitt and Stephen King, the joint fathers of account planning, are two of the Hall of Fame’s posthumous members.

And there’s recognition also of Collett Dickenson Pearce, where a number of Hall of Fame inductees spent their early careers.

View the inaugural members of the Hall of Fame