Campaign unveils best in class 2004

Bartle Bogle Hegarty has been named as Campaign's Agency of the Year for the second year running after a close battle with Clemmow Hornby Inge.

BBH is also the first winner of Campaign's Network of the Year award. It fought off larger contenders with a series of wins from Unilever and Vodafone.

MindShare emulated the success of BBH in winning the Media Agency of the Year award for the second year running and also landing the first Media Network of the Year accolade. Claydon Heeley Jones Mason won Direct Agency of the Year, while Gorgeous picked up Production Company of the Year.

Tesco was named Advertiser of the Year for the evolution of its "every little helps" work through Lowe.

Honda's "grrr" campaign, through Wieden & Kennedy, won the Campaign of the Year accolade.

HP won Global Campaign of the Year.

- Opinion, p21

- Agency of the Year, p25.


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