Campaign Viral Chart: Chucky bus prank rises but van Damme stays on top

Universal Pictures has risen through the viral chart to second place this week, while Jean-Claude van Damme's "epic split" for Volvo Trucks remains on top with 429,729 share.

Universal Pictures : hidden camera prank takes second place in this week's most-shared listing
Universal Pictures : hidden camera prank takes second place in this week's most-shared listing

The ad for Universal Pictures, created in-house, shows the horror movie character 'Chucky' crashing through the glass of a bus stop while unsuspecting members of the public are waiting for a bus. The video has been shared 371,244 times this week.

The Volvo Trucks viral, starring van Damme, continues on top of the viral chart this week.

The ad, shared 429,729 times over the past seven days, features van Damme performing the splits while straddling two moving trucks. It has been shared 2.6 million times in total and was created by the agency Forsman & Bodenfors.

Elsewhere, Kmart's Christmas ad featuring a chorus of men playing jingle bells in their boxer shorts has taken third position. Created by Draftfcb, the ad has been shared 354,290 times this week.

John Lewis, who had the only Christmas ad in the chart two weeks ago, ranks seventh this week with 91,447 shares for its "the bear and the hare" spot, created by Adam & Eve/DDB.

For the second week in a row, the John Lewis and Kmart Christmas offerings are joined by a Christmas ad for the NBA, which is in tenth position, down from fifth last week.

The chart, collated and ranked by Unruly, ranks ads on YouTube by the number of shares across Facebook, Twitter and the blogosphere. Ads older than 30 days are not included.

1. Volvo Trucks "the epic split" by Forsman & Bodenfors

429,729 shares this week

All time: 2,669,924 shares


2. Universal Pictures "a maldição de chucky" created in-house

371,244 shares this week

All time: 796,053 shares


3. Kmart "show your joe" by Draftfcb

354,290 shares this week

All time: 1,380,008 shares


4. BBC "#sherlocklives" created in-house

172,113 shares this week

All time: 189,120 shares


5. Unilever "por que trazer uma criança a este mundo?" by DAVID Buenos Aires/Ogilvy & Mather London

131,336 shares this week

All time: 181,828 shares


6. Google "reunion" by Ogilvy India

97,896 shares this week

All time: 858,551 shares


7. John Lewis "the bear & the hare" by Adam & Eve/DDB

91,447 shares this week

All time: 869,608 shares


8. HBO "Girls: season 3" created in-house

66,243 shares this week

All time: 103,765 shares


9. EA "ultimate gymkhana grid course" created in-house

57,277 shares this week

All time: 761,265 shares


10. NBA "jingle hoops" by GS&P

51,996 shares this week

All time: 401,239 shares



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content