Campaign Viral Chart: dumb ways to die makes Valentine's comeback

"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.

Dumb ways to die: Valentine's comeback viral is second most-shared ad
Dumb ways to die: Valentine's comeback viral is second most-shared ad

The "dumb ways to Valentine" ad, created by McCann Melbourne, features characters from the original "dumb ways to die" ad, which was revealed to be the most-awarded work across the world in 2013 in last week's Gunn Report.

Valentine's Day-fuelled sharing also proved successful for Schwarzkopf, the haircare brand, which had an ad shared 276,371 times this week.

The ad, created by BBDO Dusseldorf, features a man's voice-over describing everything he loves about his partner before proposing to her using strategically arranged flowers. It was shared more than 276,000 times this week.

Continuing in the chart for a third week, Budweiser's "puppy love" ad by Anomaly remained in the top five most-shared ads, with 41,527 shares this week.

In ninth place, Cadbury's ad featuring TV comedian James Corden was shared 15,833 times this week. The ad, created by Gravity Road, launched on YouTube and stars Corden lip-syncing to an Estelle track.a

The chart, collated by Unruly, ranks ads on YouTube by the number of shares across Facebook, Twitter and the blogosphere. Ads older than 30 days are not included.

1. Schwarzkopf "a declaration of love" by BBDO Dusseldorf

276,371 shares this week | 307,391 shares all-time

2. Melbourne Metro trains "dumb ways to valentine" by McCann Melbourne 

160,291 shares this week | 160,291 shares all-time

3. Kraft "go ninja, go" by Crispin Porter & Bogusky

57,882 shares this week | 57,882 shares all-time

4. North Face "the north face: alex honnold - el sendero luminoso" created in-house

50,094 shares this week | 62,330 shares all-time

5. Budweiser "puppy love" by Anomaly

41,527 shares this week | 1,830,720 shares all-time

6. Dr Pepper Agency: Deutsch Inc. "/1 romeo santos (2014)" by

26,133 shares this week | 26,133 shares all-time

7. British Airways "go further to get closer" by Ogilvy

19,640 shares this week | 22,858 shares all-time

8. XXL All Sports United "xXL airport love" by Schjærven Reklamebyrå 

19,259 shares this week | 58,123 shares all-time

9. Cadbury "james corden's ultimate lip-sync performance" by Gravity Road

15,833 shares this week | 15,833 shares all-time

10. "mercedes-benz "cat"

15,123 shares this week | 15,123 shares all-time


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content